About Zojirushi America Corporation

Inspirations from Everyday Life.

Product Inspirations – Induction Heating Pressure Rice Cooker & Warmer (NP-NVC10/18)

Ahhh, December. The time of year for holidays and for hunkering down with warm, wholesome foods. At Zojirushi, we’re obviously fans of rice as a staple of those warm meals and are showcasing our top-of-the-line Induction Heating Pressure Rice Cooker & Warmer (NP-NVC10/18) to get you through the winter.

This rice cooker combines multiple cooking technologies to provide top-notch results each and every time. It’s made in Japan and comes in two sizes, 5.5 cups and 10 cups. As with our other rice cookers, it’s styled to coordinate with any kitchen décor and comes with two measuring cups and a rice spatula for your convenience.

But really, the most innovative features of this rice cooker are its technologies, including induction heating (IH) and pressure cooking, both of which are controlled by the fuzzy logic technology with artificial intelligence (AI). Whew! Say that fast 10 times!

Knowing how these three technologies work together helps to really understand why this is a superior rice cooker, so get ready for some tech talk.

This rice cooker uses induction heating as one of its cooking methods. When you look inside the rice cooker, you won’t see a heating element or plate, like those used in a radiant heat-dependent appliance. Instead, this rice cooker has a system of magnetic coils that are hidden within the body of the machine. When electricity is run through these magnetic coils, they instantly heat the stainless steel of the inner cooking pan, making the pan itself the ‘heating element’!

 

The heat can be controlled for precise tuning during cooking and the resulting rice is perfectly cooked, every time.

This rice cooker also uses pressure cooking to cook rice. Pressure cooking is simply the act of heating food under steam pressure in a sealed vessel, forcing liquid into the food in order to cook it. In the case of our rice cooker, once the menu setting has been selected, the machine automatically selects from the pressure levels that result in hard, medium or soft rice–the more pressure, the more liquid forced into the rice, and the softer it becomes. In our rice cooker, applying pressure while cooking also helps convert the hard beta starch in raw rice into alpha starch, making it softer and easier to digest. For example, brown rice will need more water forced into it to make it soft and fluffy whereas sushi rice won’t, since it needs to have a firmer texture. Plus, rice cooked under pressure has been found to stay softer longer, perfect for rice that will be stored before consumption.

Both cooking methods are controlled by the rice cooker’s microcomputer, or Micom for short. It’s programmed using advanced fuzzy logic technology with artificial intelligence that adjusts the cooking time and temperature for each menu setting. Fuzzy logic is important, because it can make subtle adjustments the cooking process, creating a flow that results in rice that’s perfectly cooked every time.

Considering there’s so much technology in this rice cooker, it’s surprisingly easy to use. All of the menu settings can be selected from the easy-to-read LCD panel and include menus for White Rice, in regular, softer or harder textures (see… different pressures!), Mixed Rice, Sushi/Sweet Rice, Porridge, Brown Rice, GABA Brown Rice, as well as Zojirushi’s exclusive UMAMI, Steam-Reduce and Scorch settings.

The Delay Timer, also accessible from the LCD control panel, allows you to program when you’d like the rice to be ready, and Keep Warm and Reheat settings keep your rice hot and fresh when you’re ready to eat.

Inside the machine, the easy to clean platinum-infused nonstick inner cooking pan (which heats beautifully because of induction heating!) makes sweeter tasting rice, and the detachable inner lid is fully washable and equipped with a filter to prevent small food particles from becoming stuck in the pressure system.

With all of these features, we know you’re going to make amazing dishes. Our favorite warming dish are Garlic Flavored Beef Yakimeshi, Kimchi Fried Rice and Rice and Beans with Bacon and Collard Greens. Check out some more rice cooker recipes on our website!

Happy cooking and happy end of year!

And don’t forget to share your favorites with us below.

The Voices of Zojirushi – Andrew!

It’s December and our final Voices of Zojirushi post. We hope you’ve enjoyed getting to know our employees this year and sharing in our centennial anniversary!

Andrew, one of our Sales Executives, shares his inspirations and hopes for Zojirushi as we go into the new year. Andrew was born in Japan and raised in the United States, enjoying both Japanese and American cultures, food and lifestyles. He began his career working in a Japanese restaurant, and through his exposure to Asian foods vendors, began to work in sales.

Andrew, you have such an interesting background. Tell us a bit about your career at Zojirushi.

I had always had an interest in sales. I wanted to sell products I had confidence in—and, now I do, because I work for Zojirushi, selling the finest quality small appliances in the industry. Zojirushi prides itself on bringing only the highest quality products to market. They also keep keen focus on what the consumer is looking for—for example, the new Stainless Mug (SM-TA36/48/60) has a smooth, rounded finish on the opening of the bottle so that it is more comfortable to drink out of and clean. It may be a small thing, but that’s the type of small detail that consumers really appreciate. I like being a part of that.

The Stainless Mug’s smooth and rounded bottle opening

Zojirushi has always cared about their customers, and our corporate slogan Inspirations from Everyday Life, reflects that. How do you see everyday inspirations in Zojirushi products?

Every new product we develop is inspired for everyday use. When a new rice cooker comes out there is always something new that was not on the previous model. For example, when the NS-LAC05 (3 cup capacity) was discontinued it was replaced by two models, the NS-LHC05 and the NS-LGC05. Although nearly identical in appearance and function, the NS-LHC05 and the NS-LGC05 have different settings, adapted to the different preferences of consumers. The NS-LHC05 has special porridge setting for making rice porridge and a jasmine rice setting geared towards some Asian consumers, while the NS-LGC05 has a steel cut oatmeal and long grain white rice setting created to capture the general market consumer. Paying attention to the needs of different types of customers is what keeps Zojirushi on top.

Our corporate philosophy is “Creating a Quality of Life for our customers. How do you believe your job at Zojirushi supports our customers?

We recently started a new project as a company, with a focus on incentive and corporate gifts, since a lot of companies like to give their employees or customers a gift with their company logo on it. Putting company logos on mugs and bottles is nothing new to the industry, but usually the bottles are cheap. Our product, on the other hand, is double or sometimes triple that dollar amount; but, with more customer awareness of the high quality of our brand, more inquiries are coming in—from small establishments like coffee shops, to big corporations like Google and Facebook. I am happy to see that more customers prefer quality over price.

The Gourmet Sizzler® Electric Griddle (EA-BDC10)

Since you sell so many products for Zojirushi, you must have your own favorite! What do you like cooking?

I have fond memories of visiting Japan every summer as a kid. I think that it was there I first tried monjayaki, a traditional Japanese meal or snack that is cooked on a hot plate. Since then I have missed eating monjayaki but I’ve been able to enjoy it again thanks to the use of our Gourmet Sizzler® Electric Griddle (EA-BDC10). And my wife made Paella using our griddle. She used fresh clams, shrimp and mussels, as well as chicken and sausage—it turned our great, and was very easy to make!

We’re grateful to Andrew for sharing his thoughts with us and wish you all a very happy holiday season!

An Acquired Taste of Japan – Monjayaki!

Cold weather. Short days. The perfect time for delicious warm foods and drinks, especially when they include monjayaki, our Acquired Taste selection for November.

Monjayaki, or monja for short, is a regional dish, primarily found in Tokyo. At its heart, monjayaki is a slightly ugly pancake made with a few simple ingredients. But when it comes to good food, it really hits the spot, especially when you eat it with an ice-cold beer!

Monjayaki has a long history in Japan. It is thought to have originated in the area now known as Tokyo during the Meiji Period (1868-1912) as a snack called mojiyaki. Mojiyaki, made with a simple water and flour batter, was sold at snack shops called dagashiya, which specialized in candy and snacks for children. When children would come to buy their treat, they would practice their letters in the gooey mojiyaki batter that was cooked on a griddle in front of the shop, leading to the name mojiyaki which means “grilled letters”. Around the time of World War II, the dish evolved into its modern form, monjayaki, which is similar to okonomiyaki in many ways. The base batter for monjayaki is made with dashi and wheat flour, to which is added any combination of cabbage, meat, seafood, cheese, mochi and green onions. But the way monjayaki is prepared and eaten is unique and wonderful, all on its own!

The flour and dashi are combined into a smooth, liquidy batter, and served in a large bowl. Drier toppings are layered into the bowl, starting with shredded green cabbage. Various ingredients are then added on top of the cabbage, depending on the diner’s preference. Mochimentai, a combination of mochi and spicy cod roe, is popular, as are combinations of curry powder and cheese, seafood and green onions and fatty pork and kimchi. All of the layers from the cabbage up are cooked first, usually on an oiled pan, and when eaten at a monjayaki restaurant, at a tableside teppan grill. The dry ingredients are chopped and sautéed, chopped and sautéed, chopped and sautéed, using large, sharp-edged metal spatulas, until they are cut up into very fine pieces. The cooked dry ingredients are then formed into a large donut shape on the grill, with the cooked ingredients forming a “wall” for the goodness to come. The flour and dashi batter is then poured into the empty center and allowed to boil and thicken. Once the bubbling starts, all of the ingredients are mixed together on the grill and cooked until the bottom of the monja starts to brown.

Turn down the heat, and the monja is ready to eat! RIGHT. OFF. THE. GRILL. While it’s hot and delicious. Monjayaki is eaten with tiny spatulas called hagashi, which are used to scoop up bites right off the griddle. As the monja is being eaten, the bottom level crisps up while the top remains so gooey it melts in your mouth. The okoge, or the crisped-up bottom part, is even great to crunch on while drinking beer.

So beloved is monjayaki that there is an entire street in Tokyo dedicated to monjayaki restaurants! Tsukishima Monjadori is packed with monjayaki specialty restaurants, and each restaurant carries unique menus and different variations of monjayaki so you can discover your favorite.

Have you tried it? Is it one of your favorite winter dishes? Let us know what you think in the comments below!

Product Inspirations – Home Bakery Virtuoso® Plus Breadmaker (BB-PDC20)

Crisp, cold, fall air. Shorter days. Holidays with family. November is such a wonderful time of year for baking! Our new flagship breadmaker—the Home Bakery Virtuoso® Plus (BB-PDC20)—brings all of the warm, comforting scents and delicious recipes into your home.

We’ve designed this full-capacity breadmaker to help any baker, from novice to advanced, make delicious breads, doughs, cakes, jams and even sourdough starter with ease and expertise.

The Home Bakery Virtuoso® Plus comes with nine pre-programmed course settings to bake breads ranging from classic White and European breads, to healthy options such as Whole Wheat, Multigrain, Gluten Free, Salt Free, Sugar Free and Vegan breads. Each course setting alters the kneading, rising and baking functions based on the type of bread to be made, and select courses allow you to control the crust from Light, Medium to Dark, so you can customize each loaf to your liking. In addition, this machine also comes with four additional courses for Dough, Sourdough Starter, Cake and Jam, making the breadmaker even more versatile.

Along with the pre-programmed course settings, the Home Bakery Virtuoso® Plus comes with a special Homemade course that allows you to input up to three of your own custom settings and store your own knead, rise, and bake times. These settings can be stored and used repeatedly, just like the pre-programmed courses, offering an easy way to consistently use your own tried-and-true recipes.

The simplified LCD control panel and convenient key code make it simple to choose the course setting as well as select the crust color and set the optional 13-hour delay timer.

The breadmaker has also been designed with superior features, including an additional heating element in the lid, which promotes even baking and browning and a removable, nonstick coated baking pan to hold all ingredients. The baking pan uses dual kneading blades to thoroughly mix ingredients for the best results. Both the pan and blades are easy to clean, and along with all surfaces that come into contact with food, are BPA-free.

Accessories include a full color recipe booklet with 50 delicious recipes, nested measuring cups for dry ingredients, a liquid measuring cup and a measuring spoon.

The included recipe booklet has amazing recipes for the season. The Cranberry & Walnut Bread is deliciously full of sweet-tart cranberries and crunchy walnuts. Our classic Pumpernickel uses coffee and a mix of wonderful whole wheat flour, rye flour and cornmeal.  And the Rustic Herb Bread, a gorgeous European-style bread, pairs beautifully with seasonal soups and stews. This breadmaker will definitely come in handy when preparing for the holidays. Butter Rolls complete any festive meal, and Tea Cake served with a variety of teas and coffees add charm to any gathering. All of these are in the recipe booklet, along with so many others!

We hope you love these recipes and share the ones that you create in your own kitchen with us!

The Voices of Zojirushi – Peter!

We enjoyed speaking with our Administration Manager, Peter, this month and want to share the thoughtful, exuberant and diverse perspective he brings to our team.

Peter, tell us about yourself and your background.

Before working for Zojirushi, I was in fast-paced, commission-based sales. It was go, go, go! I took a break and went to Japan, where I taught high school English. I began working for Zojirushi in 2003 after returning from Japan. My plan was to continue teaching high school English, and while I applied for teaching positions, I decided to look for temporary work as a sales associate. Serendipitously, I was offered a position in Zojirushi’s Retail Sales Division, and have been with the company ever since!

I’m now the Administration Manager, and although my position does not involve sales or marketing activities where I interact directly with customers, I support those efforts by ensuring that our office operates smoothly and efficiently, by helping to recruit and retain quality employees, and by doing all I can to support our corporate philosophy of Creating a Quality of Life right here among my Zojirushi colleagues.

Zojirushi’s old offices in Gardena, CA

When you mention Creating a Quality of Life, what do you see as our company’s values and how do you believe we embody them in our products and services?

You can tell a lot about a company’s values by the way they treat their employees. When you look around our office, you see people who have been here for decades, some from when Zojirushi America opened its doors in 1987. It’s extremely rare these days to see that kind of loyalty and longevity. The company realizes that it’s strength and success is dependent upon the people who represent it.

When I look at the values of this company and how it operates, I see people who have devoted a significant part of their lives to building it up to where it is today, and I see how loyal Zojirushi has been to them. That same level of commitment and loyalty the company has to its employees is the same kind it shows to its customers. It puts them first, above profit and everything else, because the company knows that without satisfied customers, there is no company, there is no future. And it realizes that you can only earn the trust of those customers—and keep them satisfied for the long-term—by producing quality products and supporting them with the highest level of customer service.

Much of our product design focuses on practicality, quality, craftsmanship, sustainability and stylishness. Do you have a favorite Zojirushi product that you believe embodies these qualities?

My family owns a simple-to-use, single switch rice cooker and we use it several times a week. We have had that rice cooker for several years now and it has worked dependably without any problems at all. That one single rice cooker, which by the way looks great sitting on our kitchen counter, embodies all of those qualities: practicality, quality, craftsmanship, sustainability and stylishness.

A single-button conventional Zojirushi rice cooker (NS-RNC)

 

When you say it that way, we can see how our tagline—Inspirations from Everyday Life–imbues our product design. Do you believe Zojirushi products inspire customers?

When you produce a product that brings simple joy to a customer, you are selling much more than just convenience and utility. You’re contributing to that customer’s overall enjoyment of their normal day and enriching their life. All of our products inspire our customers by providing those simple joys throughout the day.

For example, we have technologically-advanced and aesthetically-pleasing coffee makers and hot water boilers to make coffee or tea in the morning or throughout the day. We have rice cookers for lunch and dinner. We have bread makers that bake delicious (and wonderful smelling!) breads. If you surround yourself with these types of life-enhancing products, you are, quite simply, adding more joy to your life. And that is what makes them Inspirations from Everyday Life.

So true! Any final thoughts you’d like to share with us?

When I look back at my career path with Zojirushi, I feel like I have been given the opportunity to use my strengths in really great ways, whether through my love of learning, or helping customers or educating our employees… I get to do it all here.

We hope you’ve enjoyed meeting Peter as much as we have sharing his story with you. Stay tuned for our final Voices of Zojirushi blog for 2018!