About Zojirushi America Corporation

Inspirations from Everyday Life.

Meet the Newest Members of the Zojirushi Family and July’s Product of the Month: Hello Kitty Rice Cooker and Stainless Mug

We are so excited to announce our collaboration with Sanrio to launch our two new Hello Kitty housewares, the Hello Kitty Rice Cooker and the Hello Kitty Stainless Mug.

This partnership marks Zojirushi’s first-ever licensed collection and coincides with Sanrio’s 60th anniversary, celebrating the heritage of two iconic Japanese brands and their milestones through these fun limited-edition products.

Let’s take a closer look at the two products and their features:

The Hello Kitty Rice Cooker (NS-RPC10KT)

The Hello Kitty Rice Cooker is a gorgeous white exterior with one-of-a-kind Hello Kitty illustrations in 360 gold print. It’s a necessity for all Hello Kitty fans – so kawaii!

Along with the ability to cook up to 5.5 cups of rice, this rice cooker will feature many Zojirushi standards, such as:

Easy one-touch operation with an automatic system that keeps the rice warm once it’s done cooking,

A patented triple heater system that works intuitively to always generate the ideal temperature for the best tasting rice,

 

A detachable and washable inner lid,

Easy-to-clean nonstick coated inner pan,

A hinged lid with easy-to-open handle, as well as a lock tight lid with push button release and a removable dew collector.  The rice cooker also comes with a measuring cup, spatula, and a spatula holder as accessories, which are BPA-free

The rice cooker is adorable and also thoughtfully constructed to not only make the cooking part easy, but also the clean-up. For example, during the boiling process, starchy foam may adhere to the inner lid and become dirty. The inner lid is designed so it can be removed and washed thoroughly. Especially if you add any ingredients other than rice (such as condiments) when cooking, wash thoroughly to prevent odors. The inner pan is nonstick coated for easy cleaning, because we all know how time consuming it is to clean off sticky rice!  When cleaning or washing, we advise not putting forks, knives or other cooking utensils in the inner pan to avoid scratches. Please only use the rice spatula that came with your rice cooker to keep the pan from scratching and deteriorating.

The Hello Kitty Stainless Mug (SM-TA48KT)

While the Hello Kitty rice cooker will only be sold in white, the Hello Kitty Stainless Mug will be offered in two colors – black and white – both featuring the same unique-to-Zojirushi gold print.

If you own, used, or have encountered any of our vacuum insulated stainless products, you know how they EXCEL at keeping beverages hot or cold…we’re not exaggerating. Enjoy the temperature retention for up to 6 hours for all of your liquids!

In addition to powerful temperature retention and a lovely design, they also offer everything you love about Zojirushi’s vacuum insulated stainless products, such as 6 oz capacity made of high-quality 18/8 stainless steel , a 2-step lid release process , which prevents excess condensation, a stopper that completely disassembles for thorough cleaning , Easy-to-clean double layer nonstick coated interior , nonstick coated

interior for enhanced durability, An air vent so drinks flow smoothly ,

and a safety lock to prevent the lid from opening accidentally.

Look at that beautiful 360 gold Hello Kitty design!

Zojirushi has other products that also have floral or other designs on our products. We take care in using materials and application methods that prevent the designs from coming off, but don’t rub or scrub hard when washing. Please be gentle. This tip works to keep both the rice cooker and stainless mug’s exterior design in pristine condition.

Are you as excited as we are?

The Hello Kitty Limited Edition Collection is exclusive to the U.S. and Canada, and features a never-before-seen Hello Kitty pattern. This pattern was designed specifically for Zojirushi, and the items will only be available through select retailers in North America, beginning in early July 2020 with plans on restocking the collection in early September.

Missed out on the release?  Make sure to sign up for our Zojirushi 101 newsletter for the month of July, and take our survey for a chance to win a product from the collection!

Don’t forget to also try out these delicious Hello Kitty recipes from this month’s Zojirushi 101.  The perfect meals to make with your new Hello Kitty rice cooker!  We feature 2 delicious Japanese dish-inspired meals with the iconic mascot, such as Hayashi Rice.

Be sure to show off your Zojirushi x Hello Kitty housewares with us on social by tagging your photos on Twitter, Facebook or Instagram! #Zojirushi #ZojirushixHelloKitty #ZoFan

B-kyu gurume: Turkish Rice from Nagasaki!

For this month’s (virtual) Japan tour, we are bringing all of you along with us to Nagasaki and introducing you all to one of our favorite indulgences from the region: Turkish Rice.

This dish features three staple components: Neapolitan spaghetti, rice, and meat cutlets. Turkish Rice can typically be customized to satisfy and meet each individual customer’s ideal comfort food order. For example, instead of spaghetti, you can have meat sauce or cream; the rice might be curried pilaf, chicken rice, or even dry; and the cutlets can be pork, chicken, steak, or even hamburger patties (to name a few options).

With so many options available, no wonder it’s considered a “must-eat” when visiting Nagasaki!

At first introduction, it might seem like this recipe would have some roots associated with Turkey, but a closer look into this dish’s origin (and ingredients) confirms that the meal is a total Nagasaki original. In fact, where the name comes from is a mystery to this day, but here are some fun theories we found about its naming.  One theory that attributes the name to historical roots is during Japan’s sakoku period of isolation.  During this time period, the people of Nagasaki were only allowed to trade from Europe through the Dutch. This theory suggested that elements of the dish were brought over during this time period and misattributed to Turkey, which no one has corrected since.  Another theory suggests the three ingredients and their three colors brings the tri-color lunch together to resemble the flag of Turkey, giving the dish its name, as well.  The last theory suggests the root is in geography: with the pilaf origination in India and the Neapolitan in Italy, Turkey’s location in the middle bridges the ingredients together and creates the namesake dish beloved by the region.  How interesting, right?

Whatever the origin, it’s a dish that’s certainly one of our favorite b-kyu gurume recommendations, and one that we hope you definitely indulge in on your next trip to Japan.

If you’re in the middle of planning a trip to Nagasaki right now and want recommendations on where you can try some yourself, here are some places you might want to stop by to order some Turkish Rice for yourself:

The first is Kyushu’s oldest café, Tsuruchan.  Opened in 1925, bask in the historically rich ambience of Tsuruchan and enjoy a plate of Turkish Rice!

What’s your favorite way to eat Turkish Rice? Let us know by sharing your story on social by tagging #Zojirushi on your photos with #zojirushi on Twitter, Facebook or Instagram!

Product of the Month – Stainless Tumbler SX-FSE45

Happy June, Zo fans!

With summer right around the corner, the weather is definitely starting to heat up!  Here in California, one of our favorite things to do in this nice weather is to go outside for a stroll, go on a bike ride at the beach, or even just hang out with our family in the backyard!  Fittingly for June, the month of Father’s Day, our fathers will always be one of our favorite people to spend quality time like this with.

With the holiday right around the corner, we’re going to share one of our favorite products that Dad can enjoy both on his leisurely days off, and at work!

Our Product of the Month, the Zojirushi Stainless Tumblers (SX-FSE45) has become one of our favorite desk top accessories, for not only its convenience during our morning commute to work, but for its variety of cool features that we’re sure not only you will love, but Dad will love too for Father’s Day.

Need some more reasons on why our Stainless Tumbler is named Product of the Month:

First is for its variety of colors for the whole family!

These tumblers come in four vibrant and sophisticated colors with a beautiful matte finish. We have one for each member of our family, each with a different color. This makes it easy to remember whose drink is who’s without mixing up our treats in the morning shuffle.

Second is, of course for its amazing temperature retention.

In addition to different colors, each of our family members enjoys a different morning beverage to start their day: hot coffee, tea, cold green juice, ice water, and so much more. Whether you love hot or cold drinks, this tumbler has that magical Zojirushi vacuum insulated technology to keep your beverage at the perfect drinking temperature for hours after pouring.

Like many of our favorite Tumblers and Bottles, this Stainless Tumbler is perfect to hold on-the-go!

We think it should be equally as important to keep your beverage at an ideal drinking temperature and be able to carry it without it being too hot or too cold.  These tumblers are made to be perfect to the touch as you carry it on the go! So, if you prepare to take some ice-cold water with you, this tumbler has you covered. It’s vacuum insulated, minimizing condensation. Even when filled with iced water, the outside doesn’t sweat. Dad won’t get in trouble with mom even if he forgets to use a coaster.  If warm beverages are more your thing, you’ll never have to worry about that too-hot-to-touch feeling ever again…even when filled with hot coffee, the outside stays cool, making it safe to carry!  Perfect temp on the inside, perfect temp for the touch. Totally a win-win situation in our books.

We can’t forget that this Stainless Tumbler also includes a removable stainless mesh strainer.

Especially for all our tea lovers out there, this tumbler also features a unique lid that comes with a removable stainless steel, mesh tea strainer for direct brewing and sipping straight from the tumbler—simply add tea leaves directly to the tumbler and pour water. After letting the tea steep, you drink from the tumbler and you can enjoy your beverage while the strainer holds back the tea leaves.  If you aren’t drinking tea, you can easily take the strainer out.  How versatile!

Beyond straining tea, the lid also serves a few other purposes: it’s spill-resistant and reinforces temperature retention.  But how, you might ask?

The lid helps block heat from escaping up, so the heat retention is much better compared to tumblers, mugs or cups without a lid. It’s also spill-proof so no need to worry about spilling and splashing while walking around.

So now that we’ve talked all about the Tumbler’s vacuum insulated technology and design, let’s get down to the nitty gritty.  Like all Zojirushi products, our Stainless Tumbler is no exception to being extremely easy to clean.

The exterior matte finish makes scratches and stains less visible, and minimizes odors and stains. The interior features a 7.5cm wide opening at the top of the container making it easy to use your hand to clean inside the tumbler. Additionally, the lid also fully disassembles so you can thoroughly wash the tumbler and reuse it with no issues.

And last, but definitely not least, our Stainless Tumbler is safe for the family, and the environment.

These tumblers allow us to enjoy our favorite drinks in a reusable manner with no waste – say goodbye to paper cups at work, so we can enjoy Mother Nature and not add to the pollution. And while being better for the environment, the stainless steel construction is paired with BPA-free plastic so it’s safe for the whole family.

Are you interested in learning more about our product of the month? Watch our full product demonstration video here:

And if you’re looking for inspiration on what to make in your tumbler, here are some of our favorite drink recipes for you to try next:

Cold Buster Smoothie

Oh So Soy Latte

Share more about adventures with your family, Father’s Day traditions, and your favorite beverages and traditions with us on social by tagging your photos with #Zojirushi on Twitter, Facebook or Instagram! And if you’re interested in learning more about our tumblers for your next Father’s Day gift, be sure to check out our online retailers.

B-kyu Gurume: Akumaki from Kagoshima!

Hi there, Zo fans!  We hope that you’ve all been well and staying safe and healthy!  We’re back with another B-kyu Gurume post.

We think that after all of the savory goodness we’ve been enjoying, it’s time for a bit of sweetness!

We’re excited to introduce akumaki this month, a unique dish from Kagoshima Prefecture in Kyushu.

Akumaki is truly unique! It’s made of soaked or steamed mochigome – the glutinous rice used to make mochi – wrapped in bamboo leaves that are tied into packets with palm leaf strings.

The packets are boiled in lye, which is a mixture of water and charcoal ash. After a few hours, the rice inside the packets is cooked to a smooth, brown, chewy consistency, the perfect base for eating.

The akumaki is drizzled with sweet syrup, regular or brown sugar, or even kinako, a roasted soybean flour that has a pleasantly sweet taste and powdery texture. It usually takes two days to make akumaki, with the first day focused on preparing the ingredients and leaves, and the second day actually cooking the packets. The end result is worth it!

Amazing, right?

Many Asian cultures have dishes boiled or steamed in leaves, such as Indian panki or Thai-style baked fish, and this Japanese dish is part of that tradition albeit with a unique twist.  Unlike the mentioned Indian and Thai dishes, Akumaki, is more sweet as opposed to savory.

Traditionally, the two leaves used to make this dish are bamboo, for cooking, and palm for tying.  Today, akumaki is still made with palm leaves, but modern conveniences like cooking string or twine are easier to use for tying the packets.

Even more interesting than the ingredients is the legend surrounding the origins of akumaki. Legend says that akumaki was given to boys who were training to be samurai soldiers during the 16th century. The boys were treated to these sweets which were easy to make, transport and preserve. Lovely how something sweet was given to warriors!

Today, akumaki isn’t usually made at home but it’s still part of a culture treating children to sweetly delicious goodies. Most often, it is served as part of the Children’s Day tradition, which used to be celebrated as Boys Day, in May. As a regional delicacy, it’s definitely part of our favorite B-kyu gurume lineup!

Have you had akumaki before? If so, share your story with us and be sure to tag us using our hashtag #zojirushiamerica on Instagram!

Product of the Month – Fresh Brew Plus Thermal Carafe Coffee Maker (EC-YTC100)

Happy May, Zo fans!

We’re enjoying the time we’re spending in the kitchen cooking with our close family and roommates. Whether baking or cooking, often our time is spent with a cup of tea or coffee, and guess what? We’re getting really good at making excellent coffee with our Fresh Brew Plus Thermal Carafe Coffee Maker!  This Fresh Brew Plus Thermal Carafe Coffee Maker (EC-YTC100) is perfect for our #stayhome lives.

The more we use this coffee maker, the more we appreciate its unique and innovative features. It brews two types of coffee – hot or cold. Perfect for those chilly work-from-home mornings, and during the afternoon when you need a cool pick-me-up drink.  It has two brewing modes – Regular or Time Saver. And it has an automatic Pre-Infusion Cycle that really brings out the flavor of ground coffee.

The Fresh Brew Plus can brew up to 10 cups of delicious hot coffee or 5 cups of iced coffee using the same machine and carafe. Let us show you how it works.

When brewing hot coffee, preheat the vacuum insulated thermal carafe with a small amount of hot water for approximately one minute. While the carafe is heating, fill the coffee maker’s water tank with fresh, cold water to the level corresponding to the desired number of cups. Use the level markings for HOT on the water tank. Then, add the corresponding amount of ground coffee to the basket. Empty the thermal carafe and place it in the machine. Select the brew mode, press start and your coffee is good to go!

When brewing iced coffee, the key is to prevent the coffee from being diluted by ice by brewing a concentrated pot. Fill the water tank using the second set of level markings for ICED. This time, don’t preheat the thermal carafe before placing it in the machine. The rest of the steps are the same – add in coffee grounds, select the brew mode and turn it on. Once the coffee is brewed, fill the carafe with enough 1-inch ice cubes so that there is at least ½ inch of space is under the curve in the carafe. The ice cubes will flash-chill the coffee for iced coffee that’s not diluted. We guarantee that not only will pouring be much easier, but your iced coffee will be d-e-licious!

Regardless of whether you’re brewing hot or iced coffee, the Pre-Infusion Cycle helps produce the most flavorful coffee. This feature uses the internal shower head to evenly wet coffee grounds, infusing them before brewing at an ideal temperature of 200°F, allowing them to bloom for perfect extraction of flavor and aroma.

Since the thermal carafe is part of the smart design that lets you brew either hot or cold coffee, we’ve ensured that it features Zojirushi’s superior vacuum insulation technology.

Vacuum insulation technology prevents heat loss and keeps the brewed coffee hot or cold for hours. The Fresh Brew Plus doesn’t use a hot plate to keep coffee warm, which in turn prevents coffee from tasting bitter or burnt.  Yes to great-tasting coffee!

 

 

 

The Fresh Brew Plus also has multiple convenience features, including a reusable permanent gold mesh coffee filter, a 24-hour programmable timer with digital clock and a sound signal that can be switched to Mute for quiet operation. The sleek stainless steel thermal carafe has a tapered design and thumb-activated pouring that makes serving smooth. The water tank, swing basket, filter basket and carafe are easy to clean, and the machine’s exterior can be wiped down with a damp cloth.

These amazing features aside, the best thing about the Fresh Brew Plus Thermal Carafe Coffee Maker is that it makes delicious tasting coffee! We love it prepared simply, but also in this super yummy Banana Coffee Smoothie!  

Because warm weather calls for smoothies, and what better way to cool down and stay motivated during WFH than with this recipe!  Try it out and let us know what you think! And don’t forget to share your favorites with us, because we want to know the ultimate question: are you a hot coffee person or an iced coffee person?  Let us know in the comments,

Follow us on Instagram and tag your photos with #zojirushiamerica so that we can show some love on your post! Stay safe, everyone!