The Voices of Zojirushi – Amy, Social Media Manager!

We have a wonderful treat this month – a chance to get to know Amy, Zojirushi’s Social Media Manager!

Amy started at Zojirushi as a Customer Service Representative and then became part of the Marketing Team managing the Zojirushi social media accounts on Instagram, Facebook and Twitter. Amy’s multifaceted passion for connecting with Zojirushi customers and fans is just one of reasons we’re excited to share her with you!

Amy, you’ve been with Zojirushi for a while now, and have a unique perspective about the products, customers and company goals. What do you see as Zojirushi’s corporate values and how do you believe they’re embody in the products and services?

It’s all about dedication to the customer experience. We know you can’t see it, but Zojirushi products are R&D’d to within an inch of their lives! Our commitment to creating innovative products manufactured to the highest standards is our lifeblood. We are always striving to exceed the expectations of our customers, because we want Zojirushi products to be a reliable part of their owners’ lives. We think that the quality of the products produced by this madness is evident. It’s always a pleasure when customers tell us they are still happily using a rice cooker or breadmaker we produced in the 80s!

There’s still a lot of these breadmakers kicking around!

How do you see your position at Zojirushi create a better quality of life for our customers, which is part of Zojirushi’s mission?

The Zojirushi experience doesn’t end when the customer exits the retailer’s door. Our social media presence is an opportunity for us to continue educating the customer about the product, and supply fun and useful things like recipes that let them find new ways to enjoy it. It’s also an invaluable tool for connecting with customers, because reaching out to us is so easy and instant—no phone call required.

Our corporate tagline is Inspirations from Everyday Life. How do you believe Zojirushi products inspire customers?

Just ask our customers and Zojirushi evangelists! The quality and functionality of our products inspire fans—we’ve heard many times that customers feel like they’ve stumbled upon something really unique and different, and they love to share that discovery with others. Not all customers find our brand the same way; for instance, someone who purchases and loves our Stainless Mug may not know that we also manufacture world-class rice cookers. But because our commitment to manufacturing products only at the highest standards, customers know that no matter what they’re eyeballing in our catalog, it will be made and function with Zojirushi quality.

Beef tataki

You must have been inspired by something yourself to feel so passionate about Zojirushi! Was it a trip to Japan or something about Japanese food or culture that you love?

I’ve been to Japan twice, once when I was 18 for a month-and-a-half to participate in a Japanese language-learning program, and once last year for a handful of days to visit Zojirushi Corporation headquarters in Osaka, where I had the opportunity to tour the factory and learn a little more about how our water boilers and rice cookers are assembled. The most interesting experience I have had while in Japan was visiting the onsen (hot springs) in Odaiba, because communal bathing is not a typical American experience. As for food, I love all types of Japanese food—sushi, ramen, soba, takoyaki, okonomiyaki, sukiyaki, yakitori, gyudon… neatly individually-wrapped portions of various wagashi—but there’s something about really fresh, perfectly seared cold beef tataki served with a bright and refreshing citrus sauce that always hits the spot. (Shout out to izakaya-style restaurant Kappo Honda in Fountain Valley, CA, whose beef tataki is on point!)

If you could tell people one great thing about Zojirushi, what would it be?

We are a relatively small company, and the ties between employees are close. Many employees have been with Zojirushi America since we opened our office here in 1987 (or maybe even before then) and have shared a lot of history together. Our company president, Mr. Yamasaki, is right up the hall—if an employee wants to chat with him, he’s available to listen. Our staff is also a diverse one that speaks many languages—Japanese and English, of course, but also Spanish, Tagalog, and Vietnamese—and boasts a variety of personalities. Zojirushi America is full of incredible people, and it’s a big part of what makes working here a pleasure.

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We love working with Amy, and we hope you’ve enjoyed getting to know her this month. Stay tuned for our next Voice of Zojirushi!

The Voices of Zojirushi – Seitaro

We’re so excited to introduce you to Seitaro, a Manager in our Technical Support Department, and a team member who embodies Zojirushi’s founding belief that we succeed when we improve our customers’ quality of life through our daily work. The Technical Support Department is primarily responsible for repairing products, but also manages an inventory of spare parts, conducts product testing, and manages service centers in North America.

Seitaro joined Zojirushi two years ago, and we found time to talk to him as part of our Centennial Anniversary celebrations!

Tell us a bit about your background? Where is your hometown? What are your favorite foods? And what do you love about Japan and Japanese culture?

I’m from Hiroshima, Japan, and of course my favorite foods are Japanese! I love onigiri, miso soup, tamagoyaki (Japanese egg omelet), mezashi (dried sardines skewered together in a neat row), surumeika (dried squid), grilled ika (squid), chawanmushi, yakitori and sushi!

A favorite lunch, nigiri sushi bento

I find that the Japanese dedication to craftsmanship and the dedication to studying foods—even existing ones—are inspiring. And also the precision, the durability of Japanese machinery products, and their almost obsessive dedication to ease-of-use, too.

Was that what inspired you to work at Zojirushi?

Yes. Zojirushi contributes to society by providing electric products to consumers regardless of their race, sex or age. And I wanted to do something that made me feel useful in society, and I thought I would be able to do that at a long-established manufacturer like Zojirushi.

Our corporate philosophy is Creating a Quality of Life. How does your position at Zojirushi create a better quality of life for our customers?

By repairing products, we help reduce trash waste for the environment and monetary waste for our customers. Zojirushi continues to design products that are lasting and customer centric, and our dedication to customers by continuing to operate a repair department means we really invest in quality of life for our customers.

A customer’s rice cooker undergoes testing

What is your most memorable Zojirushi moment?

I received a repair request for a Zojirushi product that was over 30 years old, and I was genuinely surprised to see how carefully and lovingly the product had been used over the years.

Our corporate slogan is “Inspirations from everyday life.” What in your everyday life has inspired you to provide better service to your customers?

When I go on business trips or when I go on vacation, I note the hotel or restaurant facilities, furniture or equipment they use, and the way they treat and interact with customers, and use these experiences to make our customer experiences better.

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Seitaro’s joy in creating better customer experiences is one of the reasons we believe he embodies Zojirushi’s philosophy. We hope you enjoyed learning about his perspectives. Stay tuned next month to meet another Zojirushi star!

The Voices of Zojirushi – Jesse

2018 marks our 100th anniversary! Zojirushi started as the Ichikawa Brothers Trading Company in 1918 in Osaka, Japan, and since then, we haven’t stopped!

We were founded on the deep belief that we succeed when we work to improve our customer’s quality of life through the creation of innovative products. Our employees are such an important part of fulfilling our mission, and we’d love for you to get to know them!

Jesus is one of our friendly Customer Service Representatives based out of our offices in Torrance, California. He goes by Jesse, and has been with Zojirushi for a whopping 24 years! Jesse embodies our company’s mission, and we caught up with him to talk about what he likes about working with customers and what inspires him about Zojirushi.

Customer service always has a variety of Zojirushi products on hand nearby to help walk customers through the use and care of them

Zojirushi believes in putting their customers first, and as a Customer Service Representative, what motivates you to be customer-focused?

I enjoy assisting people, interacting with them and striving to make a positive difference in their day. I would say working at Zojirushi provides me with the opportunity to help new people, and that is something that motivates me. My children also inspire me. I see them doing their best in whatever they do—homework, sports—and that motivates me to do my best and provide the best customer service possible.

Our corporate philosophy is Creating a Quality of Life. How does your position at Zojirushi create a better quality of life for our customers?

Our customers have a better quality of life when I’m able to solve a problem they’re having with one of our products or just by answering their baking questions during the holidays. One less thing to worry about!

Much of our product design focuses on practicality, quality, craftsmanship, sustainability and stylishness. Do you have a favorite Zojirushi product that you believe embodies these qualities, and how do you believe we embody those qualities in our services?

Safety, usability, practicality, quality, craftsmanship and stylishness. That describes the Travel Mug (SM-YAE48) to me! Also, we really believe in self-improvement and honesty. We’re always trying to improve our products and when we have an issue with the product, we do our best to correct any problem. That shows that we really care.

Zojirushi Travel Mug SM-YAE48

What’s the best dish you’ve made using one of our products, and if you could dream up your own perfect Zojirushi product, what would it be?

I would like to see a Zojirushi waffle maker! It would be so much fun if it could make waffles in the shape of our elephant logo. I’d love it as much as I love to make pork chops with roasted vegetables in the Gourmet d’Expert® Electric Skillet (EP-PBC10). They turned out really good!

Zojirushi isn’t just about products. It’s about our company’s values and the wonderful Japanese culture that informs what we do. Have you been inspired by Japan during your tenure here?

I have never been to Japan, but I would love to see the cherry blossom trees and see people wearing kimonos, the ones made with beautiful silk colors.

Finally, if you could tell people one great thing about Zojirushi, what would it be?

I have been here for over 20 years so it’s hard to narrow it down to just one moment – let’s just say I have a few! Meeting Mr. Ichikawa, the President & CEO of Zojirushi, is definitely up there. I look forward to coming to work and I’m happy to be here at Zojirushi America. I feel appreciated, acknowledged and rewarded.

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Jesse is such a great team member, and we hope you enjoyed learning about his perspectives. Stay tuned next month to meet another Zojirushi star!