About Zojirushi America Corporation

Treasuring Everyday Life

From Then to Now: Celebrating Zojirushi’s Innovative Carafe Designs

Take a stroll down memory lane with us today, all the way back to where Zojirushi’s innovation in thermal carafes began. Thermal carafes—or “Pots” as they are affectionately known in Japan— weren’t just vessels for pouring drinks; they were statements of ingenuity and style that have left a lasting impression. Let’s peek into how these carafes have shaped our warm sips and cool refreshments through the years.

Three vintage carafes lined up in red, green, and white with a package box on the right.

The Clock Pot: Timing Your Brew to Perfection – 1983

Remember the Clock Pot? Launched in 1983, this industry-first carafe with a built-in digital clock was the talk of the town. Using integrated circuit technology (also known as the microchip), we saw the rise of digital clocks that were both durable and affordable and could be incorporated right into the thermal carafes. The Clock Pot had three display options in the digital clock: month/date, hour/minute, and seconds. This stylish carafe met the era’s love for digital with gusto. Available in red, green, and white, it was a chic addition to any space. This kind of clever thinking continues to inspire Zojirushi’s designs today—blending practicality with a touch of fun.

Vintage catalog page in Japanese with a large yellow carafe pouring into instant noodles
The Ramen Pot: Keeping It Hot – 1985

The Ramen Pot had unparalleled heat retention power among 1-liter carafes of its time. This allowed instant foods such as cup noodles to be enjoyed quickly and without hassle. Additionally, this carafe featured a vacuum glass liner, which provides premium heat retention to the carafe’s contents – and this technology is still utilized today in our carafes.

Back then, the ramen pot was lightweight and thus easy to carry. The body of the pot was made of resin, and it was 170g lighter than the standard 1-liter pots of the time. The stable flask-shaped form and pop coloring gave it a casual feel and a very fresh appearance.

Naturally, the heat quality, paired with its small footprint, made it convenient for use in public offices and for coffee. This pot became indispensable for students studying for entrance exams, professionals working late, and those working hard into the night.

In the pursuit of the highest heat retention, Zojirushi developed a new high-neck medium bottle with a smaller mouth and a much longer neck. It exhibited excellent heat retention that exceeded conventional 1-liter carafes in the 80s. Today, this same dedication to maintaining the temperature of your hot foods and chilling your cold drinks persists in our products.

Three carafes in red, blue, and white
The Elephant Pot: Small Pot, Big Personality – 1982

The “Elephant” Pot was a charmer in its day. Tailored for tabletop use at the time of its release, the mainstream air pot was this “elephant style” air pot with a low spout. In 1982, Zojirushi newly developed this popular 1-liter size with increased production in red, blue, and white options. Fast forward to now, and Zojirushi’s products continue to bring that personal touch to your daily routines, offering a variety of choices to fit your unique style.

Our Enduring Craftsmanship

Zojirushi’s commitment to quality has been unwavering. The robust stainless-steel carafes of yesteryears set the stage for the resilient and stylish products we create today. We’re still all about marrying durability with designs you’ll love showing off. Every Zojirushi product is a nod to our past, blending timeless innovation and current trends. Those funky carafes of the past? They’ve evolved into today’s sleek lineup, but the essence remains the same: to make your daily life a little easier and a lot more delightful.

As we reminisce about these iconic thermal carafes, we celebrate the inventive spirit that’s been part of Zojirushi’s DNA from the get-go. Whether it’s the first sip of coffee in the morning or a comforting cup of tea at night, our carafes have been there, and we’re excited to see where they’ll go next.

Got a vintage Zojirushi carafe or a story to share? We’d love to see it and hear it! Connect with us on Twitter, Facebook, or Instagram, and let’s keep making memories, one cup at a time. #ZojirushiHistory

Redefining Rice Service: The Zojirushi Thermal Rice Warmer Delivers Superior Quality

Stainless steel color warmer on a counter in a white kitchen

Maintaining consistency in food quality is paramount in the fast-paced world of commercial kitchens. Rice, a staple in many global cuisines, requires particular attention. The Zojirushi Thermal Rice Warmer RDS-400/600 is our non-electric, eco-friendly answer for occasions requiring large amounts of perfectly cooked rice. It promises quality and efficiency in rice preparation, a hallmark of the commercial rice cooker warmer experience.

Features and Benefits

The standout feature of the Zojirushi Thermal Rice Warmer is its remarkable ability to keep rice at its ideal serving temperature for up to 6 hours, all without the need for electricity. This unique attribute not only makes the rice warmer portable and adaptable for various events but also marks it as an eco-friendly choice. Its stackable design makes it an excellent option for catering and outdoor events, where space optimization and power availability are often challenging.

Person holding the rice warmer by the two handles on the side stacking a warmer on top of the other.

Moreover, the construction of the rice warmer is meticulously engineered to resist the effects of acidity. This makes it particularly suitable for holding sushi rice, an integral component of Japanese and various fusion cuisines. The resilience of the warmer ensures that rice, even when combined with vinegar-based seasonings, remains fresh and palatable for extended periods.

Ease of Use and Maintenance

Consistent with Zojirushi’s legacy of user-friendly designs, the Thermal Rice Warmer is a model of convenience. It features a reusable and replaceable dew-collecting sponge and its holder on the lid, making maintenance straightforward and ensuring hygiene. The design’s simplicity is especially beneficial in the hustle and bustle of catering environments, allowing for hassle-free operation.

ETL Sanitation Listed

Adhering to safety and sanitation standards is crucial in commercial food service. The Zojirushi Thermal Rice Warmer proudly meets these critical requirements, being ETL Sanitation listed. This certification is not just a mark of compliance but a testament to the product’s commitment to maintaining the highest food safety standards.
Lid showing the dew collector

Versatility in Use

The versatility of the Zojirushi Thermal Rice Warmer extends beyond traditional restaurant settings. Its portability and non-electric operation make it ideal for a variety of food service scenarios, including outdoor banquets, pop-up food stations, and even in settings where traditional cooking facilities are unavailable. Want to see the rice warmer in action? Watch our product video on YouTube.

Reflection on Quality and Innovation

At Zojirushi, we understand that the tools and equipment used in food preparation play a vital role in the overall dining experience. The Thermal Rice Warmer reflects our dedication to enhancing this experience through innovative solutions. Whether elevating the dining experience at a high-end sushi bar, streamlining service at a bustling buffet, or bringing convenience to outdoor culinary events, this rice warmer is designed to meet the demanding needs of professional chefs and caterers.

Thermal Rice Warmer with the lid off leaning on its side

We’d love to hear from our professional culinary community. How have our commercial rice warmers impacted your service? Share your experiences and thoughts with us on Twitter, Facebook, or Instagram. #Zojirushi #ZoFan

From the Zojirushi Vault: The Pelican Pot

Chrome carafe in the center of a black background with a white light in a diagonal line in the back
Hello Zo family! Are you ready to delve into a bit of history, infused with the charm of our vintage water pots? Let’s travel back to the late 1940s when Zojirushi introduced a marvel of innovation to Japanese dining tables: the Pelican Pot.

This wasn’t just any thermal carafe; it marked our foray into vacuum-insulated technology in the post-WWII era, offering a symbol of comfort and luxury with every pour. Join us in this nostalgic journey to when the Pelican Pot became an integral part of our heritage.

Meet the “Magic Jar”

Chrome carafe with a vintage cup on a marble surface in a kitchen

The “mahobin or vacuum flask, also known as the “magic jar” in Japan, is a key household item with its roots deeply embedded in Osaka. Osaka first domestically produced the mahobin around 1912, leveraging the region’s expertise in glass and lightbulb production, originating from European innovations.

These flasks were initially largely exported, particularly to Southeast Asia, because of the high demand from European colonists. This export boom led to the development of brand identity in Japan, with Zojirushi emerging as a notable player. Founded in 1918 by the Ishikawa brothers, Zojirushi began as a bottle workshop. It later evolved into a mahobin wholesaler, and introduced the iconic elephant mark as their trademark.

Luxury Turned Everyday Comfort with Insulated CarafesSomeone is pouring from the chrome carafe into small vintage cups

In post-war Japan, people considered vacuum bottles and insulated carafes a luxury. But Zojirushi, driven by Shigeyuki Ichikawa’s visionary approach, transitioned this luxury into a daily comfort. By 1948, our innovative tabletop pot, designed for the Western dining experience, found its place in countless homes. Known for its unique shape, we called it the “Pelican Pot.”

Top view of a chrome carafe has the upper lid open allowing to see the actual lid.

Its popularity soared, making it a bestseller by 1956. These products, along with the introduction of designs like the floral print flask, cemented Zojirushi’s position as a market leader. The company also ventured into other product lines, notably transitioning to stainless steel vacuum flasks and developing the cook-and-keep-warm rice cooker, marking its evolution into a comprehensive manufacturer of everyday goods. This was a testament to our commitment to blending practicality with luxury, using materials like stainless steel for durability and quality.

Celebrating Our Roots: From Glass Lined Pots to Thermal Carafes

Jumping ahead to 1988, our 70th anniversary, we celebrated by reviving the iconic Pelican Pot, integrating a touch of history into modern dining experiences. Those interested in our legacy can visit our headquarters in Osaka, Japan. Here, you’ll discover a range of innovations, from glass-lined pots that preserve flavor to advanced thermal carafes. We even showcase the Mahobin, the water bottle that supported an Olympic victory – a testament to our technological advancements.

Zojirushi Today

Pelican pot on a kitchen counter with a plan to the right and wooden kitchen utensils and two vintage cups with a flower design on the left.

Since the days of the “Pelican Pot”, Zojirushi has continued to innovate, leveraging its vacuum technology in various fields, including space exploration and sports. The company’s mahobin technology has been adapted for extreme conditions, such as withstanding high speeds in space and maintaining temperature for Olympic athletes.

In fact, in 2004, Zojirushi’s stainless-steel bottle was used by the long-distance runner Mizuki Noguchi, during the race she took home gold. Carrying the drinking water that hydrated her during her run, this bottle was a work of craft that kept the liquid temperature at 10° C (50° F). The bottle committed to its job perfectly, enough for Noguchi herself to say, “This bottle saved me.”

These advancements not only demonstrate Zojirushi’s commitment to innovation but also underscore the global impact and versatility of the mahobin, as it continues to be a beloved and essential item in households and industries worldwide. The technology has evolved into today’s coffee pots, water boilers, kettles, and glass lined vacuum carafes.

Do you have cherished memories of the Pelican Pot during family gatherings? Or stories of how Zojirushi’s range, from the traditional water pot to the modern stainless-steel pot, has been a part of your life’s moments?

Share these memories with us by tagging Zojirushi on Twitter, Facebook, or Instagram. Your stories are not just cherished but are a vital part of our history too. #Zojirushi #ZoFan

Zojirushi Thermal Gravity Pot®: The Perfect Hot Beverage Dispenser

Three gravity pots with two smaller ones on the left and a large one to the rightAt Zojirushi, we’re not just about creating products but about crafting experiences that enrich your everyday life. Our lineup of Thermal Gravity Pot® Beverage Dispensers, including the SY-BA60, SY-AA25, and AY-AE25 models, are a testament to our century-long commitment to quality, innovation, and meeting the unique needs of our commercial customers. These thermal beverage dispensers use the force of gravity to dispense beverages so that our thermal pots keep beverages tasting fresh for hours while minimizing oxidation at the same time. To ensure they comply with industry standards, they are all NSF certified. Here’s a closer look at what makes our different models of commercial coffee thermal dispensers unique and special from each other.

Thermal Gravity Pot® SY-BA60/60N: Excellence for High-Volume Needs

Gravity pot with coffee cup filled with coffee under it's spout and a condiment and paper cup organizer, silver napkin dispenser and sugar jar to the right, above on the wall is an image of two hot coffee cups with beans spilled over the table.
Our Thermal Gravity Pot® Beverage Dispenser SY-BA60 is a reliable partner for your bustling family gathering, restaurant, or catering service. This appliance is a superb hot beverage dispenser, and an excellent choice to keep beverages tasting fresh for hours. The commercial coffee/tea thermal beverage dispenser is also packed with easy-to-use, easy-to-clean features:

  • Large Capacity: With an extra-large 1.5-gallon capacity, it’s designed for high volume, ensuring you’re always ready to serve a crowd.
  • Durability and Heat Retention: Its high-quality stainless steel vacuum liner and durable plastic body, resistant to dents and corrosion, guarantee longevity and consistent performance. The impressive heat retention keeps beverages like coffee, tea, or water, hot and fresh for hours.

On the left is a top view of the gravity pot showing the mesh filter opening and on the right the gravity pot is under a commercial coffee maker

  • Ease of Use and Cleaning: The fold-down handle with a name tag holder, lever-style dispense mechanism, and easily detachable parts for cleaning, make it highly user-friendly.
  • Design and Aesthetics: Its sleek design is functional and enhances the aesthetic appeal of any serving area.

Watch our product video to learn more:

 

Thermal Gravity Pot® SY-AA25: Tailored for Versatility

Thermal gravity pot with a leg stand on the left and one without a leg stand to the right

Our Thermal Gravity Pot® SY-AA25 model, another excellent thermal beverage dispenser, takes versatility to the next level. This model offers unique features, such as a detachable serving base that allows it to fit under most brewers. The fold-down handle has a name tag holder so that you and your guests always know which kind of brew is available, and the removable drip tray keeps the dispensing area clean. It features our Brew-Thru® lid (BTL for short) with a mesh filter that helps catch rogue coffee grounds that may filter through some brewers. Here’s why you’ll love this thermal beverage dispenser for your smaller-scale or on-the-go events.On the left the gravity pot handle has a sign that says mocha and on the right a hand is pinching the back of the gravity pot to release it from the base

  • Compact and Efficient: Ideal for smaller spaces while still boasting an impressive 84 oz. capacity, it’s perfect for diverse settings.
  • High Heat Retention: The stainless-steel vacuum liner ensures beverages remain at the ideal temperature for hours, making it a reliable insulated beverage dispenser for long events.
  • Customization: With optional features like a taller serving base, it’s customizable to fit your specific service needs.

Thermal Gravity Pot® AY-AE25/25N: The Epitome of Zojirushi Craftsmanship

Gravity Pot beverage dispenser with the handle up on the left and one without a stand to the right

The Zojirushi Thermal Gravity Pot® Beverage Dispenser AY-AE25/25N is designed to keep beverages fresh for extended periods using the natural force of gravity for dispensing, which minimizes oxidation. Zojirushi is known for our high-quality vacuum insulated glass liners, and this Gravity Pot® features our best high-capacity vacuum-insulated glass liner, ensuring excellent heat retention. It has a capacity of 84 oz. / 2.5 liters and features a high-impact plastic body that resists dents and corrosion. The fold-down handle with a name tag holder, removable drip tray, and an optional taller serving base (7-1/2 inch opening) make it versatile and user-friendly. It also fits under most commercial coffee brewing machines, making it ideal as a commercial coffee thermal dispenser.

On left the view window is being detached and on the left the right the drip tray is detached from the base

Get a closer look at our Thermal Gravity Pot® AY-AE25, along with our lineup of commercial products here:

 

At Zojirushi, we understand that in the fast-paced world of food service and hospitality, you need solutions that are not only efficient and reliable but also embody a sense of style and sophistication. Our Thermal Gravity Pot® Beverage Dispensers are designed with these principles at their core, ensuring that you can serve your guests with confidence and ease. Now that you know everything there is to know about Zojirushi’s commercial Thermal Gravity Pot®, which one is for you? Make sure to show us how you use your thermal pot at your events by sharing your comments and tagging us on Twitter, Facebook, or Instagram. #Zojirushi #ZoFan
 

Sukiyaki: Japan’s Heartwarming Dish That Sings ‘Gutsu Gutsu’

Electric skillet with stew of meat, tofu, carrots, leeks and shirataki noodles

Sukiyaki is a beloved Japanese dish that warms the soul as it fills the stomach. It’s not just a meal; it’s a multisensory experience that starts with the comforting sound of ‘gutsu gutsu’ – an onomatopoeic term that describes the simmering of ingredients in a Japanese hot pot. Join us on a culinary adventure as we explore the fascinating world of sukiyaki and its significance in Japanese food culture.

History of Sukiyaki

Tracing back to the Meiji era (1868-1912), sukiyaki is a historical dish symbolizing Japan’s social and culinary transformation. Originally a celebratory food for gatherings, it evolved into a comforting staple enjoyed across the country.

The name sukiyaki blend combines ‘suki,’ the Japanese word for spade used by laborers to cook, with ‘yaki,’ meaning grilling. The introduction of beef during the Meiji Restoration turned sukiyaki into a beloved method of savoring this once-scarce delicacy, embodying Japan’s ability to harmonize new influences with time-honored traditions.

Sukiyaki: A Symbol of Japanese Culinary Fellowship

Small iron pan over heat cooking up a meat and veggie stew with a small white bowl with a cracked egg

Sukiyaki holds a special place in the heart of Japanese culinary culture, representing more than just a beloved dish—it epitomizes the essence of togetherness and harmony. Sukiyaki is traditionally a shared family style, reflecting the Japanese value of ‘wa‘—social harmony.

Gathered around a single pot, friends and family participate in the cooking process, each person adding and cooking ingredients. This interactive dining experience fosters a sense of community and warmth, making sukiyaki a popular choice for festive occasions and a symbol of unity.

Moreover, sukiyaki’s very evolution—from a luxury dish savored by the few to a comforting meal enjoyed by many—mirrors Japan’s historical journey towards inclusivity and cultural openness. Sukiyaki is a dish that not only serves as food but also as a culinary connection between people. It perfectly represents the spirit of Japanese hospitality and the joy of sharing a meal.

Make Sukiyaki at Home

Spread of various ingredients like meat, shiitake mushrooms, eggs, cabbage, tofu and various sauces

At home, mastering sukiyaki is about embracing simplicity and quality. Creating a harmonious combination of sweet, salty, and savory elements requires patience as each ingredient is carefully simmered.

A classic sukiyaki recipe includes thinly sliced beef, chunks of nappa cabbage, shirataki noodles, fresh shiitake mushrooms, sliced onions, and carrots. Leeks and tofu are also added as well. The cooking sauce is a mixture of soy sauce, mirin, sugar, and dashi, although some opt for water.

The preparation starts by heating a shallow pot or electric skillet over medium heat. Once heated, the cooking sauce is added and brought to a gentle simmer. The meat is then added to the pot and cooked until it achieves a savory browned perfection. Then, the vegetables and noodles are added, allowing them to cook until tender and infused with flavor. This culinary masterpiece is completed by serving it promptly, accompanied by dipping sauce or a side of beaten egg.

Electric skillet filled with sukiyaki and a small dish with an egg and a person's hand dipping some meat into it.

Here are some tips to make it even better:

  • For a richer flavor, use Wagyu
  • If using shirataki noodles, rinse them well under running water before cooking.
  • To make your own dashi, simply simmer kombu (kelp) and bonito flakes in water for 30 minutes.
  • Don’t be afraid to experiment. There are many different ways to make sukiyaki. Try adding different vegetables or meats to see what you like best.

Get the full recipe, designed for the Gourmet d’Expert® Electric Skillet (EP-RAC50) here.