{"id":1530,"date":"2015-10-31T22:30:37","date_gmt":"2015-11-01T05:30:37","guid":{"rendered":"https:\/\/www.zojirushi.com\/blog\/?p=1530"},"modified":"2015-10-31T22:31:18","modified_gmt":"2015-11-01T05:31:18","slug":"instagram-is-the-new-food-channel","status":"publish","type":"post","link":"https:\/\/www.zojirushi.com\/blog\/instagram-is-the-new-food-channel\/","title":{"rendered":"Instagram Is The New Food Channel"},"content":{"rendered":"<p><a href=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/main.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1543\" src=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/main.jpg\" alt=\"main\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p>Have you noticed all those people taking pictures of their food at restaurants? Chances are <a href=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/iphone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1584\" src=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/iphone.jpg\" alt=\"iphone\" width=\"200\" height=\"200\" \/><\/a>it&#8217;s going up on Instagram before they even take their first bite. When our family eats out, we&#8217;re not allowed to dig in until all the shots have been taken. We&#8217;ve even been known to use our cell phones to add extra lighting when it&#8217;s too dim to get a decent shot!&#x1f61c; Sorry, so obnoxious&#8230;&#x1f613; Of course, we always make sure it&#8217;s OK with the restaurant; these days they all seem to be used to it. Besides, there are plenty of food bloggers around who do reviews, too. &#x1f44d;<\/p>\n<p><a href=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/advicepic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1572\" src=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/advicepic.jpg\" alt=\"advicepic\" width=\"200\" height=\"200\" \/><\/a>In the Instagram world, the &#8220;food shot&#8221; is probably the most popular image posted, along with pics of kids, pics of pets, quotes that give out life advice, and those self-promoting selfies.&#x1f612; Wait, did I just apologize for being obnoxious with our food shots? I take it back&#8211;there are worse offenses.<\/p>\n<p>Instagram is a legitimate force in social media today with well over 300 million users worldwide; probably why Facebook bought the company back in 2012 for $1billion. Make no mistake, Facebook is still the king with over 1.3 billion users!&#x1f632; I happen to have accounts in both Facebook and Instagram, even though friends my age are usually in Facebook. Instagram is mostly populated by the Millenials and the age 35 &amp; under demographic, but my day job is to manage social media for our kitchenware company, so I&#8217;ve been the one to post images to our Instagram account, <span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/instagram.com\/goodcookcom\/\" target=\"_blank\">@goodcookcom<\/a><\/span><\/p>\n<figure id=\"attachment_1574\" aria-describedby=\"caption-attachment-1574\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/minidoc.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1574\" src=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/minidoc.jpg\" alt=\"minidoc\" width=\"200\" height=\"200\" \/><\/a><figcaption id=\"caption-attachment-1574\" class=\"wp-caption-text\">My mechanic diagnosing my engine!<\/figcaption><\/figure>\n<p>I find it more fun than Facebook; it&#8217;s very easy to use, I don&#8217;t have to write a whole story behind the picture, and for a graphics geek like me, playing around with the image filters, photo cropping and collage framing is kind of satisfying. On my personal Instagram account, I find myself posting events or images that are quirky or interesting to me, but I don&#8217;t think my kids find them particularly &#8220;Instagram-worthy&#8221;. Apparently we don&#8217;t think alike. Who knew!&#x1f61e;<\/p>\n<p>I leave the food pics to my wife, who has become very skillful with her cell phone. She cooks a lot, so between her creations at home and our tours out on the town to find foodie places that she scouts on YELP, there&#8217;s a lot of content to share. Ironically, the dishes I get to eat at home are every bit as delicious as they look, but by the time I get home for dinner, the beautiful plate that made it to Instagram does not look like what I&#8217;m eating!&#x1f620; Oh well, it tastes the same though, so I can&#8217;t complain!&#x1f604;<\/p>\n<figure id=\"attachment_1570\" aria-describedby=\"caption-attachment-1570\" style=\"width: 300px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/pokepic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1570 size-full\" src=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/pokepic.jpg\" alt=\"pokepic\" width=\"300\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-1570\" class=\"wp-caption-text\">Fresh POKE (Hawaiian style marinated sashimi tuna)<\/figcaption><\/figure>\n<figure id=\"attachment_1573\" aria-describedby=\"caption-attachment-1573\" style=\"width: 300px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/recordstorepic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1573 size-full\" src=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/recordstorepic.jpg\" alt=\"recordstorepic\" width=\"300\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-1573\" class=\"wp-caption-text\">Basement record store in Boston<\/figcaption><\/figure>\n<p>The above shots come from 2 separate Instagram accounts: my wife&#8217;s and mine. Is it obvious which one is hers and which one is mine?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you noticed all those people taking pictures of their food at restaurants? Chances are it&#8217;s going up on Instagram before they even take their first bite. When our family eats out, we&#8217;re not allowed to dig in until all the shots have been taken. We&#8217;ve even been known to use our cell phones to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1530","post","type-post","status-publish","format-standard","hentry","category-from-bert-san"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram Is The New Food Channel - Zojirushi Food &amp; Culture Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zojirushi.com\/blog\/instagram-is-the-new-food-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Is The New Food Channel\" \/>\n<meta property=\"og:description\" content=\"Have you noticed all those people taking pictures of their food at restaurants? Chances are it&#8217;s going up on Instagram before they even take their first bite. When our family eats out, we&#8217;re not allowed to dig in until all the shots have been taken. We&#8217;ve even been known to use our cell phones to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zojirushi.com\/blog\/instagram-is-the-new-food-channel\/\" \/>\n<meta property=\"og:site_name\" content=\"Zojirushi Food &amp; Culture Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zojirushiusa\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-01T05:30:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-01T05:31:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/main.jpg\" \/>\n<meta name=\"author\" content=\"Bert Tanimoto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zojirushiusa\" \/>\n<meta name=\"twitter:site\" content=\"@zojirushiusa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bert Tanimoto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zojirushi.com\/blog\/instagram-is-the-new-food-channel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zojirushi.com\/blog\/instagram-is-the-new-food-channel\/\"},\"author\":{\"name\":\"Bert Tanimoto\",\"@id\":\"https:\/\/www.zojirushi.com\/blog\/#\/schema\/person\/048dc5b37add8e3f985d9a72539db6c6\"},\"headline\":\"Instagram Is The New Food Channel\",\"datePublished\":\"2015-11-01T05:30:37+00:00\",\"dateModified\":\"2015-11-01T05:31:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zojirushi.com\/blog\/instagram-is-the-new-food-channel\/\"},\"wordCount\":520,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.zojirushi.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.zojirushi.com\/blog\/instagram-is-the-new-food-channel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2015\/10\/main.jpg\",\"articleSection\":[\"From Bert-san\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.zojirushi.com\/blog\/instagram-is-the-new-food-channel\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zojirushi.com\/blog\/instagram-is-the-new-food-channel\/\",\"url\":\"https:\/\/www.zojirushi.com\/blog\/instagram-is-the-new-food-channel\/\",\"name\":\"Instagram Is The New Food Channel - Zojirushi Food &amp; 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