{"id":2430,"date":"2016-12-12T18:00:49","date_gmt":"2016-12-13T02:00:49","guid":{"rendered":"https:\/\/www.zojirushi.com\/blog\/?p=2430"},"modified":"2020-12-15T09:44:25","modified_gmt":"2020-12-15T17:44:25","slug":"essentials-of-japanese-cooking-oseibo","status":"publish","type":"post","link":"https:\/\/www.zojirushi.com\/blog\/essentials-of-japanese-cooking-oseibo\/","title":{"rendered":"Essentials of Japanese Cooking: Oseibo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2431\" src=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2016\/12\/oseibo01.jpg\" alt=\"oseibo01\" width=\"640\" height=\"427\" \/><\/p>\n<p>The spirit of cooperation and coexistence permeates Japanese culture in so many ways, from <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.zojirushi.com\/blog\/?p=2334\"><em>washoku<\/em> <\/a><\/span><\/span>to coexistence with nature to how relationships are nurtured.<\/p>\n<p>Giving gifts is a long-standing tradition among the Japanese, especially at the end of the year with the tradition of <em>oseibo<\/em>.<\/p>\n<p><em>Oseibo<\/em> is the custom to show goodwill and gratitude to those who have contributed to one\u2019s life, such as to relatives, bosses, or caretakers. <em>Oseibo<\/em> gifts are often items that the recipient uses every day, such as condiments, cooking oils and sauces, detergents and cleaners, as well as specialty items like alcoholic beverages, gourmet sausages and seafood. Gift certificates also make popular gifts. <em>Oseibo<\/em> gifts never go to waste, as the items are always useful!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2432\" src=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2016\/12\/oseibo02.jpg\" alt=\"oseibo02\" width=\"640\" height=\"425\" \/><\/p>\n<p>Department stores frequently setup special sections for <em>oseibo<\/em> gifts, with the monetary value of gift options ranging from 2000-5000 yen, or 20-50 US dollars. Once an <em>oseibo<\/em> gift has been selected, how it is packaged and presented is just as important as what it contains. Each gift is packaged nicely and wrapped in special decorative paper labeled with language specifically denoting that it is an <em>oseibo<\/em> gift. The gifts are either delivered by the store or online retailer or given in-person following the Japanese tradition of giving and receiving with two hands.<\/p>\n<p><em>Oseibo<\/em> traces its roots to the Japanese custom to pray for one\u2019s ancestors\u2019 spirits during <em>obon<\/em> in July and on New Year\u2019s Day. During these times, neighbors and relatives used to exchange the offerings. This tradition turned into gift giving, once in the summer (<em>ochugen<\/em>) and once at the end of the year (<em>oseibo<\/em>). Today, <em>oseibo<\/em> is practiced as a custom to show formal respect and gratitude.<\/p>\n<figure id=\"attachment_2448\" aria-describedby=\"caption-attachment-2448\" style=\"width: 640px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2448\" src=\"https:\/\/www.zojirushi.com\/blog\/wp-content\/uploads\/2016\/12\/oseibo04.jpg\" alt=\"Processed with VSCO with s3 preset\" width=\"640\" height=\"360\" \/><figcaption id=\"caption-attachment-2448\" class=\"wp-caption-text\"><em>Oseibo<\/em> gifts at a Japanese market<\/figcaption><\/figure>\n<p>Because <em>oseibo<\/em> gifts are practical as well as pleasing, recipients always find creative ways to incorporate their gifts into their lives, especially when the gifts are of food items or beverages. An <em>oseibo<\/em> gift of whiskey or brandy turns into a lovely <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"http:\/\/cocktails.about.com\/od\/cocktailrecipes\/r\/httdy_ht.htm\">hot toddy<\/a><\/span><\/span> during the cold winter months. A gift of smoked seafood turns into a lovely <em><a href=\"https:\/\/www.zojirushi.com\/app\/recipe\/-i-terrine-de-poisson-i-fish-i-terrine-i-\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">terrine de poisson<\/span><\/span><\/a><\/em> or <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.zojirushi.com\/app\/recipe\/seafood-jeon-korean-style-pancakes-\">seafood <em>jeon<\/em><\/a><\/span><\/span>. And gifts of gourmet meats and sauces can be used for <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.zojirushi.com\/app\/recipe\/-i-genghis-khan-i-japanese-barbequed-lamb-\">barbequing<\/a><\/span><\/span> and stir-frying <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><em><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.zojirushi.com\/app\/recipe\/-i-miso-i-marinated-chicken-i-teppanyaki-i-\">teppanyaki<\/a><\/em><\/span><\/span>.<\/p>\n<p>What do you think would make a nice <em>oseibo<\/em> gift? And if you receive an <em>oseibo<\/em> gift, what do you plan to make with it? Let us know in the comments below, and from Zojirushi to you, we hope you have a great end of year!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The spirit of cooperation and coexistence permeates Japanese culture in so many ways, from washoku to coexistence with nature to how relationships are nurtured. Giving gifts is a long-standing tradition among the Japanese, especially at the end of the year with the tradition of oseibo. Oseibo is the custom to show goodwill and gratitude to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[737],"tags":[193,100,190,61,191,192,194,195],"class_list":["post-2430","post","type-post","status-publish","format-standard","hentry","category-essentials-of-japanese-cooking","tag-alcohol","tag-beer","tag-endofyear","tag-food","tag-giftgiving","tag-giftsets","tag-gratitude","tag-respect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Essentials of Japanese Cooking: Oseibo - Zojirushi Food &amp; Culture Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zojirushi.com\/blog\/essentials-of-japanese-cooking-oseibo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essentials of Japanese Cooking: Oseibo\" \/>\n<meta property=\"og:description\" content=\"The spirit of cooperation and coexistence permeates Japanese culture in so many ways, from washoku to coexistence with nature to how relationships are nurtured. Giving gifts is a long-standing tradition among the Japanese, especially at the end of the year with the tradition of oseibo. 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