{"id":3197,"date":"2018-03-04T22:10:29","date_gmt":"2018-03-05T06:10:29","guid":{"rendered":"https:\/\/www.zojirushi.com\/blog\/?p=3197"},"modified":"2018-03-05T08:00:28","modified_gmt":"2018-03-05T16:00:28","slug":"100-years-of-inspirations-from-japanese-life","status":"publish","type":"post","link":"https:\/\/www.zojirushi.com\/blog\/100-years-of-inspirations-from-japanese-life\/","title":{"rendered":"100 Years of Inspirations From Japanese Life"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Zojirushi<\/strong> celebrates their 100th Birthday this year. Congratulations! Believe me, this is no small feat. Even though Japan is known for having many companies that are centuries old, if you compare U.S. companies that started in 1994, one in every four were already out of business by 2004\u2014according to the Bureau of Labor Statistics.<\/p>\n

I got to thinking\u2014what was Japan like in 1918, when a manufacturer of hand blown glass liners started the beginnings of the company that would one day become Zojirushi<\/strong>? Check out these remarkable images by German-American photographer Arnold Genthe, who followed his passion for Japanese ukiyoe<\/em> art and spent 6 months touring and shooting ordinary life in Kyoto, Shikoku and Hokkaido during the early 1900s. All of these images are preserved and stored today at the U.S. Library of Congress. Look at them carefully, and you\u2019ll travel back into a different world\u2014but was it so different?<\/p>\n

\"\"<\/a>
\nMany of Genthe\u2019s images show street merchants and shopping areas. Not that much has changed, has it? Today\u2019s \u201cshoten-gai\u201d is pretty much the same, other than the buildings and the presence of rickshaws and pull carts. This street even had an overhead canopy–a lot like the ones you see today.
\n\"\"<\/a><\/p>\n

\"\"<\/a>
\nSee the power lines? Electricity was first used in Japan in Tokyo in 1878, which wasn\u2019t that far off from the rest of the civilized world. It was still unfamiliar and uncommon in those days. By the time the early 20th Century came, Japan was already an active member of the international community and very modernized. People began wearing western style clothing and started eating new foods, while cars, trains and electricity became part of everyday life.<\/p>\n

\"\"<\/a>
\nOmigosh! This street definitely needs to be leveled off!<\/p>\n

\"\"<\/a>
\nA lovely shot of homes nestled into the mountains. What struck me about this image is that many homes like this can still be seen if you visit the Japanese countryside. Thankfully, not everything changes with industrialization.<\/p>\n

\"\"<\/a>
\nWeary travelers resting at a pitstop, while a rickshaw trots along. The rickshaw was a popular mode of transportation in Japan during the turn of the century, and it was a distinctly Japanese invention. By the late 1800s more than 40,000 rickshaws were carrying people around Tokyo, which was the \u201ctaxi\u201d of the times. But it should also be noted that only the wealthy could afford them\u2014a reminder of the widespread class system between the haves and have nots during those days. By the 1930s the rickshaw\u2019s popularity started to decline when Japan\u2019s car industry began to take off.<\/p>\n

\"\"<\/a>
\nThese young people look like they could afford to ride a rickshaw.<\/p>\n

\"\"<\/a>
\nEnjoying a day at the beach. The sign separates \u201cWomen to the left, men to the right\u201d. And look! Emojis!<\/p>\n

\"\"<\/a>
\nChildren are children no matter what. But note that the older girls were made to take care of their baby siblings at a very early age.
\n\"\"<\/a><\/p>\n

Arnold Genthe took these shots in 1908, keeping his camera hidden while he captured Japanese locals going about their daily lives. It\u2019s a rare look into a past that we don\u2019t often think about\u2014it makes you think about what it means to be 100 years old, doesn\u2019t it?<\/p>\n

 <\/p>\n

photo credits: “Rickshaw” taken from vintage photos & Tokyo Times<\/em>
\n Arnold Genthe images from U.S. Library of Congress archives<\/em><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Zojirushi celebrates their 100th Birthday this year. Congratulations! Believe me, this is no small feat. Even though Japan is known for having many companies that are centuries old, if you compare U.S. companies that started in 1994, one in every four were already out of business by 2004\u2014according to the Bureau of Labor Statistics. I […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3197","post","type-post","status-publish","format-standard","hentry","category-from-bert-san"],"yoast_head":"\n100 Years of Inspirations From Japanese Life - Zojirushi Food & Culture Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zojirushi.com\/blog\/100-years-of-inspirations-from-japanese-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100 Years of Inspirations From Japanese Life\" \/>\n<meta property=\"og:description\" content=\"Zojirushi celebrates their 100th Birthday this year. 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