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Rice Cookers
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Before electricity, there was fire. And that was how cooking was done--over an open flame.
Rice is no exception, having been steamed in earthenware pots in furnaces. You can imagine the technique and
experience needed to adjust temperature and water and cooking time to make good rice.
Thanks to evolution and Zojirushi, today cooking rice is a piece of cake.

Zojirushi is the first to introduce the keep warm feature. Although taken for granted today, it was a revolutionary improvement to when we would have to adjust our dinner schedules to when we expected the rice to be done. Now any of our cookers will keep the rice warm for us until we're ready to eat. Zojirushi's first MICOM(microcomputer) cooker debuts. Instead of merely heating up to cook the rice and then shutting off when done, MICOM enabled cookers to make minute adjustments in temperature and cooking time in order to steam better tasting and more consistent rice. Using MICOM technology, Zojirushi introduces different menu settings for precise control in cooking different varieties of rice. By regulating the cooking temperature, these cookers could offer a menu of choices for brown rice, porridge, sticky rice, etc., while customizing the best cooking method for each setting. IH (induction heating) replaces the standard heating element as the better way to heat the cooking urn. To better understand the concept, think of IH as being "instant heat". That means instant heat on, instant heat off and instant heat adjusments. Precise heating with no lag time means more evenly cooked rice. The PRESSURE system is introduced as a further advancement to rice cooking technology. Adding pressure physically alters the starch composition of the rice, resulting in a more gelatinous form that is sweeter, softer, and ultimately easier to digest.
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Our current rice cookers are categorized into 4 different systems. Research and development has shown
that to achieve our aim of cooking the best tasting rice in the most convenient way possible,
we are left with multiple approaches to best reach our goal.

A pressurized system elevates cooking temperatures to higher levels, which alters the structure of starch within each grain of rice. This change makes the rice softer and easier to digest, and even fluffier to the taste. Rice cooked with pressure has also been found to stay soft for longer periods of time when compared to regularly cooked rice. Our Induction Heating (IH) system rice cookers are the cutting edge in heating technology. Rather than the traditional heating element at the bottom of the rice cooker, these cookers utilize induction heating principles to heat the entire inner cooking pan, in effect making the cooking pan itself the heating element. This enables the rice cooker to make finer temperature adjustments. IH rice cookers are also micom (micro computerized) rice cookers. Micom or microcomputerized rice cookers are easily recognizable by their digital face. Equipped with a computer chip, the rice cooker can "think" and adjust cooking length and temperatures according to the thermal sensor's calculations. Micom rice cookers not only make perfect white rice, but also flawless brown rice, sushi rice, and porridge. Unlike with conventional rice cookers, soaking and steaming time before and after cooking rice is automatically programmed. Conventional electric rice cookers, first invented in 1955, are inexpensive and ideal for beginners. To cook white rice, all you do is add rice, water, and push a button. Though conventional rice cookers were designed to make perfect white rice, they also excel in making brown and sushi rice with just a few adjustments. Also, because these conventional rice cookers are designed to simply heat, boil, and turn themselves off, they double as convenient steamers.
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The difference in these system approaches not only influences cooking white rice, but also brown rice, sushi rice,
mixed rice, porridge, steaming foods and many other functions which have been added to our various models.

Brown:
This is a menu setting designed to cook delicious brown rice. In order to cook hard rice bran and the rice inside, preheating time is extended for better absorption of water, and is cooked at a lower temperature to allow the rice to cook longer without becoming mushy.
Sushi:
Because sushi rice will be processed after it's cooked, it's easier to handle when it is a little firmer. This menu setting is very similar to regular white rice, but uses less water (adjusted by the water fill lines) for a firm finish.
Mixed:
Mixed rice is rice cooked with additional ingredients and seasonings. This setting extends preheating for better absorption of seasoning. Also, the cooking temperature is slightly lower than regular white rice, to avoid ingredients from boiling over.
Porridge:
Instead of cooking rice in larger amounts of water and risk making it sloppy, use the porridge setting to cook fluffy porridge. Cooking temperature is slightly lower than regular white rice, to be cooked longer for soft texture.
Steam:
For people who want to use a rice cooker for purposes other than cooking rice, there are rice cooker models that come with a steaming function and a steaming basket. Steaming dishes are cooked with ease with these models, and it's very convenient.
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How to cook perfect rice, in a nutshell: 1. Select rice 2. Measure rice accurately
3. Rinse rice well 4. Measure water accurately. Then leave the rest to our rice cookers.

1. Select Rice:
First, choose new rice sold at stores that manage rice properly. Look for grains that are the same size, do not have an unpleasant odor and that are in fine color. Then, try tasting different brands or varieties to find the rice that you like.
2. Measure Rice:
Be sure to use the measuring cup provided, as other measuring cups may differ. Level the rice by sweeping off the excess with a chopstick or a flat knife to maintain accuracy. The rice measuring cup is about 3/4 of a standard US measuring cup.
3. Rinse Rice:
Use your inner cooking pan to rinse the rice. First, pour plenty of water into the bowl and stir the rice loosely by hand, then quickly discard the water. Pour water, stir the rice gently about 30 times and discard the water. Repeat two or more times until water gets clearer. If cooking brown rice, just rinse quickly once and drain.
4. Measure Water:
Pour water into the inner cooking pan, to the fill line for white rice, sushi rice or brown rice, depending on the rice you are cooking. For new crop, reduce water slightly from the normal level, and for old crop, add a little water to the normal level.
5. Menu Settings:
Finally, select the menu setting depending on the kinds of rice and recipe you are cooking, press start, and wait for cooking completion.
Immediately after cooking completion, lightly fluffing the rice helps excess liquids to escape,
and makes rice soft and delicious. Also, consuming immediately is another tip to enjoying delicious rice.
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Rice may cook differently depending on its condition when you buy it at the store.
Below are failure examples. When rice is too dry, add a little water, and when it's mushy,
reduce a little water. Once you achieve this control, you can cook perfect rice.

Rice is hard:
First, check if you measured rice accurately, measured water accurately, or selected the correct menu setting. This can also happen when rice is old and dry, or has become too dry depending on the storage condition. In such cases, add a little extra water when cooking.
Rice is too soft:
First, check if you measured rice accurately, measured water accurately, or selected the correct menu setting. This can happen when rice is new and moist, or has absorbed liquid depending on the storage condition. In such cases, reduce a little water when cooking.
Rice turns yellow:
First, check if you rinsed rice well. Cooked rice may turn yellowish when it is kept in the keep warm setting too long, or very little amount of cooked rice is kept in keep warm setting. We recommend consuming cooked rice as soon as possible. Also, keeping cooked rice without using the keep warm function may result in unpleasant odor.
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For people who have trouble choosing the perfect rice cooker for themselves,
we would like to suggest error-free tips on what to look for.

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Choose by type:
If you are looking for the top-of-the-line rice cooker, try the Pressure + IH + Micom, and you will never cook rice any other way. If you love rice and eat it on a daily basis, invest in an IH + Micom, and you won’t be sorry. If you eat rice regularly, and prefer tasty rice, Micom is right for you. Conventional models are good for beginners, provide ease of cooking, keep your rice warm for up to 12 hours, and are very cost effective. Remember, all these models do a great job, and the added functions will give you more advanced controls to cook more delicious rice. line
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Looking for additional functions other than cooking rice:
Aside from cooking rice, there are models with functions to bake cakes, steam foods or slow cook. If you are looking for a rice cooker with added convenient functions, use the Comparison Chart to see the different functions that come with individual models. line
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Choose by size:
How much rice do you eat? The measuring cup that comes with a rice cooker is specially made for measuring rice, and is different from a regular measuring cup. For example, a cup of raw rice measured by a rice measuring cup will yield a single serving size (about 1.5 regular cups). We recommend a 5-cup cooker for a family of 4, with an extra cup for a possible dinner guest. All Zojirushi Micom rice cookers will make adjustments to cooking temperature and time according to the amount of rice you cook, so whether you cook 1 cup of rice or the maximum amount of rice in your rice cooker, it will turn out perfectly. line
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Choose by design:
We take pride in our product designs, in addition to the functions. This is one category where we do not have suggestions. Just trust your taste and choose.
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Function
We are very happy to be of service to you. Many of our product users send us their opinions.
Our community is expanding, because of your opinions. We would like to introduce some of our Zojirushi family.

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“My nephew has a rice cooker and always bragged about the quality of the rice. I have one now and love the perfect rice and porridge.”
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“My husband lived in Japan for several years before we met. When we married, he tried not to complain, but I knew he thought that I didn’t make good rice – and I didn’t, having been raised on soupy “Minute rice”! He bought me a Zojirushi rice cooker for Christmas, which we still own. Much tastier rice, so effortless to make!”
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“When I was a child, my grandparents always had great rice. When I got older and had a place of my own, my grandmother told me to get a Zojirushi – the elephant mark – rice cooker, and I did. My grandmother is gone now, but every time I make rice in my Zojirushi rice cooker, I remember her. And my rice is just as good as hers was too!”
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“Working the overnight shift sometimes makes planning and preparing meals difficult. With the timer and keep warm functions on my rice cooker, I can be assured of having a hot part of my meal at any time I eat…even if its dinner at 2am!”
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