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ZO in the Media
ZO in the Media

“One of the first things I bought when I moved to college was a rice cooker. It was simple, the kind that costs 20 bucks at any old appliance or homeware store and has exactly two settings: on and off…”

“With a stylish design and a snug-fitting filter for looseleaf tea, this is the mug for tea fans on the go. Put the leaves in the mug before leaving home and ask the flight attendant to fill the mug for you.”

“We’re the first to admit: Cooking stovetop rice perfectly isn’t always as easy as it sounds. Sometimes, it’s best to leave it to the pros—enter the rice cooker.”

“The Zojirushi Water Bottle Kept My Vodka-Soda Ice-cold at the Beach”

“Coffee stays piping hot in this sleek travel thermos. Thanks to a flip-top lid that locks, it also stays hot.”

“Like most Asians I know, I cannot cook rice without a rice cooker. My Zojirushi, the Cadillac, has 10 settings and a timer, and it plays a little tune when the rice is starting and another song when it’s done.