Product Inspirations –
Go for Gold with the Ichimatsu Patterned Mugs!

Olympic fever is already underway in Tokyo, host of the 2020 Summer Olympic Games, and the themes of the games brings together the heritage of old Japan with the modernity we’ve come to expect from the nation.

This concept infuses current Japanese design trends, drawing upon the Ichimatsu pattern, a traditional Japanese two-toned checkerboard design that originated during the Edo Period (1603-1868). During that time, Kabuki theater was hugely popular, and a famous actor, Sanogawa Ichimatsu, elevated the art form with his performances. He had an iconic style and wore pants with the checkerboard pattern on stage. His style became so popular that the pattern was named after him. Today, this design element from centuries ago connects us to fresh imagery in modern times.

SM-NAE48SA

The Ichimatsu checkerboard pattern is part of our new set of Stainless Mugs (SM-TAE48SA and SM-NAE48SA). The pattern is beautifully displayed on the white, black, red and blue finishes. The SM-TAE48SA model features a flip-open lid, and the SM-NAE48SA model features a twist-open lid.

SM-TAE48SA

Along with these gorgeous finishes, these Stainless Mugs come with a double nonstick coated interior that repels stains and odors. They were made using a special manufacturing process to round the bottle opening, making it more comfortable to drink directly from the mug. Both lid types – flip-open and twist-open – are interchangeable with each mug, allowing for a customized look and drinking experience. And both lid types disassemble for easy cleaning. As always, our Stainless Mugs are built with Zojirushi’s superior vacuum insulation, which minimizes heat transfer and keeps beverages hot or cold for hours. The 1 5/8” (4cm) wide mouth opening makes it easy to fill the mug with ice cubes and all areas that come into contact with beverages are BPA-free.

Rounded Opening

Grab one of these Stainless Mugs and fill it with fresh water, Black Iced Tea or Simply Iced Coffee. We know you’ll love these new, lightweight Stainless Mugs as much as we do. Check them out and let us know what you think!

Design Explained –
Our Innovative Lids

It’s summer time and we always have one of our vacuum insulated mugs on hand. Water, iced tea, hot beverages…no matter what, our stainless mugs are designed to let you carry your favorite beverage in style.

Over the years, we’ve listened to your feedback, and incorporated four smart design features into the lids we use for our stainless mugs: the two-step release and the safety lock in the flip-open mugs, the covered sipping area and the disassembling parts for all mugs.

Step 1

Flip-open lids are super convenient. They’re great in any situation where one-handed operation is required, such as when traveling. The two-step release in our flip-open lids works by allowing the lid open in 2-steps. The first step happens when you push and hold the open button. The open button hooks onto the lid and prevents it from opening, and at the same time, allowing condensation on the lid to flow back into the mug. When you release the button as the second step, the spring at the hinge of the lid will allow the lid to spring open, and because of the first step, wont’ fling any condensation at your friend while doing so. As long as nothing is impeding the back of the lid, the lid will open all the way and stay in place, making it easy to drink without getting bumped in the face by a wobbly lid.

Step 2

The smart safety lock feature of the flip-open lids ensures that the lid doesn’t accidentally open in a bag or purse, causing leaks and spills.

Safety Lock

Along with these great features, both the flip-open and twist-open lids are designed to keep the sipping area clean by keeping it covered when you’re not taking a sip, so you don’t have to worry about getting sand on the sip area if it tips over at the beach. . Perfect for summer beach days!

Clean sipping area!

And finally, the disassembling parts of our lids, whether flip-open or twist-open, mean the lids can be thoroughly cleaned. It’s the worst to find that you’ve been cleaning the lids of other bottles and yet there is still dirt, or worse, mold, inside the components. Each piece is washable and gaskets allow the re-assembled lid to fit tightly and securely.

Disassembling lid of SM-TAE48SA

Disassembling lid of SM-NAE48SA

Each of these features make our stainless mugs stylish and functional…all part of our commitment to smart design. Let us know which mug you have and how you like the lids in the comments below!