The Voices of Zojirushi – Amy, Social Media Manager!

We have a wonderful treat this month – a chance to get to know Amy, Zojirushi’s Social Media Manager!

Amy started at Zojirushi as a Customer Service Representative and then became part of the Marketing Team managing the Zojirushi social media accounts on Instagram, Facebook and Twitter. Amy’s multifaceted passion for connecting with Zojirushi customers and fans is just one of reasons we’re excited to share her with you!

Amy, you’ve been with Zojirushi for a while now, and have a unique perspective about the products, customers and company goals. What do you see as Zojirushi’s corporate values and how do you believe they’re embody in the products and services?

It’s all about dedication to the customer experience. We know you can’t see it, but Zojirushi products are R&D’d to within an inch of their lives! Our commitment to creating innovative products manufactured to the highest standards is our lifeblood. We are always striving to exceed the expectations of our customers, because we want Zojirushi products to be a reliable part of their owners’ lives. We think that the quality of the products produced by this madness is evident. It’s always a pleasure when customers tell us they are still happily using a rice cooker or breadmaker we produced in the 80s!

There’s still a lot of these breadmakers kicking around!

How do you see your position at Zojirushi create a better quality of life for our customers, which is part of Zojirushi’s mission?

The Zojirushi experience doesn’t end when the customer exits the retailer’s door. Our social media presence is an opportunity for us to continue educating the customer about the product, and supply fun and useful things like recipes that let them find new ways to enjoy it. It’s also an invaluable tool for connecting with customers, because reaching out to us is so easy and instant—no phone call required.

Our corporate tagline is Inspirations from Everyday Life. How do you believe Zojirushi products inspire customers?

Just ask our customers and Zojirushi evangelists! The quality and functionality of our products inspire fans—we’ve heard many times that customers feel like they’ve stumbled upon something really unique and different, and they love to share that discovery with others. Not all customers find our brand the same way; for instance, someone who purchases and loves our Stainless Mug may not know that we also manufacture world-class rice cookers. But because our commitment to manufacturing products only at the highest standards, customers know that no matter what they’re eyeballing in our catalog, it will be made and function with Zojirushi quality.

Beef tataki

You must have been inspired by something yourself to feel so passionate about Zojirushi! Was it a trip to Japan or something about Japanese food or culture that you love?

I’ve been to Japan twice, once when I was 18 for a month-and-a-half to participate in a Japanese language-learning program, and once last year for a handful of days to visit Zojirushi Corporation headquarters in Osaka, where I had the opportunity to tour the factory and learn a little more about how our water boilers and rice cookers are assembled. The most interesting experience I have had while in Japan was visiting the onsen (hot springs) in Odaiba, because communal bathing is not a typical American experience. As for food, I love all types of Japanese food—sushi, ramen, soba, takoyaki, okonomiyaki, sukiyaki, yakitori, gyudon… neatly individually-wrapped portions of various wagashi—but there’s something about really fresh, perfectly seared cold beef tataki served with a bright and refreshing citrus sauce that always hits the spot. (Shout out to izakaya-style restaurant Kappo Honda in Fountain Valley, CA, whose beef tataki is on point!)

If you could tell people one great thing about Zojirushi, what would it be?

We are a relatively small company, and the ties between employees are close. Many employees have been with Zojirushi America since we opened our office here in 1987 (or maybe even before then) and have shared a lot of history together. Our company president, Mr. Yamasaki, is right up the hall—if an employee wants to chat with him, he’s available to listen. Our staff is also a diverse one that speaks many languages—Japanese and English, of course, but also Spanish, Tagalog, and Vietnamese—and boasts a variety of personalities. Zojirushi America is full of incredible people, and it’s a big part of what makes working here a pleasure.

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We love working with Amy, and we hope you’ve enjoyed getting to know her this month. Stay tuned for our next Voice of Zojirushi!

Product Inspirations – Micom Rice Cooker & Warmer (NL-BAC05)

Introducing our new Micom Rice Cooker & Warmer (NL-BAC05)!

We love this compact rice cooker. It’s packed with features and is an ideal size for couples and small families. With this 3-cup rice cooker, you can make as little as ½ a cup of rice or grains, allowing you to have the flexibility of making a small dish or a hearty meal.

This rice cooker uses some of our best features, like a nonstick coated, 2.5mm thick black inner pan which allows for even heat distribution and easy cleaning, as well as a triple heater with an extra-large heating element that heats the inner pan from the bottom, sides and top. The onboard microcomputer employs advanced fuzzy logic technology to ensure perfect results every time by making fine adjustments to cooking time and temperature.

This rice cooker also has new healthy menu settings such as Steel Cut Oatmeal and Quinoa, as well as the other settings like White/Sushi rice, Brown rice, Long Grain White rice, Quick cooking, and even Cake which can all be found on the easy-to-use LCD control panel. The machine chimes with a melody feature when cooking is complete, so you can enjoy your food hot and fresh. Two keep warm settings–Automatic Keep Warm and Extended Keep Warm–keep rice at the perfect serving temperature.

One of the great benefits of using a rice cooker is having your rice or grains prepared when you’re ready to eat it. The Delay Timer function on this rice cooker sets the machine to finish cooking rice by a specific time, so you can program it to cook while you’re at work or out running errands, and have rice ready when you return. And convenience features like a removable Steam Vent Cap allows for high temperature cooking without messy overflows. The retractable power cord and sturdy fold-down handle make this machine simple to store, and all surfaces that come into contact with food are BPA-free. Plus it comes with a spatula and measuring cup.

We hope you try out our delicious recipes like this Quinoa and Chicken Super Salad!

Find out more about the Micom Rice Cooker & Warmer on our website and as always, we’d love to hear about your favorite recipes!

A Food Lover’s Tour of Japan – Maki Sushi in Chiba

We’re so excited that winter will end soon and our third location on our Food Lover’s Tour of Japan is the perfect place to enjoy the upcoming beauty of spring… Chiba!

Chiba Prefecture is located in the southeast part of Kanto Region of Japan, a large, fertile plain that is unique in a country predominantly defined by mountains.  Some part of it is also situated on the Boso-hanto Peninsula, with Tokyo Bay on the west and the Pacific Ocean on the east. This peninsula is sheltered and temperate, even during the cold months of winter, and has been densely populated for centuries due to its climate, fertile farmland, rich fishing zones and famous floriculture.

Chiba’s signature dish is futomaki sushi… and as we learn more about this beautiful area of Japan, you’ll understand why this dish is such a great characterization of this region.

On the west coast of the prefecture, situated alongside Tokyo Bay and within commuting distance of Tokyo, you’ll find Chiba City. Chiba City is the governmental and business hub of the prefecture, home to one of Asia’s biggest convention centers, the Makuhari Messe, and to the Chiba Lotte Marines baseball team. Many businesses and shops are in the city, and for leisure activities, locals and visitors both appreciate the cute port area called Chiba Port Park, where they can enjoy the beach, viewing tower, boat rides and cycling.

Not far from Chiba City, to the northeast, is Narita. Many of us know Narita as gateway to Japan, since this city is the location of Narita International Airport. But Narita is also a great spot to experience traditional Japanese culture. The famous Narita-san Shinsho-ji Temple attracts over 13 million visitors a year and has been a time-honored place of worship since 940 AD. During the spring, one of the largest drum festivals is held in Narita. 200 drummers participate and the thunder of their drumming can be heard throughout the city! Early summer is time for the Narita Gion Matsuri, where the Shinto object of worship from the temple is paraded around the city along with floats.

Tulips bloom in Chiba

History also abounds in the neighboring cities of Sawara and Sakura City. In these cities, visitors come to experience the atmosphere of Edo period through well-preserved architecture, shops, homes, samurai residences and classic streets. The National Museum of Japanese History, Chiba Prefectural Boso-no-Mura Museum and the Museum of Aeronautical Sciences are well-worth the visit.

The beaches in this prefecture are stunning. Kujukuri Beach, along the Pacific Ocean, is 41 miles long with a long straight coastline without reefs. It extends from Cape Gyobu in Iioka Town to Cape Daito in Misaki Town and is a pristine area for swimming, surfing, water sports and sport fishing. At the north end of the beach is Cape Inubo-saki, a raised marine abrasion where dramatic cliffs, rough waves and blasts of wind contrast strongly with the more serene beach towards the south. There is a lighthouse at the cape, where if you go up to the observation deck to view the panorama of the Pacific Ocean, you’ll be able to see the curvature of the Earth and if you’re lucky, dolphins! Not far from the cape, the Byobu-ga-ura Cliffs rise 131-164 feet high, and are fondly called the Dover of the Orient, due to their sparkling white façade.

Because of Chiba Prefecture’s temperate climate, flowers grow abundantly throughout the peninsula. The natural landscape and rich flora inspires Chiba’s signature dish: futomaki sushi. Chiba Prefecture’s futomaki sushi are artfully crafted, thick sushi rolls, made with colorful vegetables, rice decorated with food dyes, eggs and seafood. The traditional rolling techniques, learned in from a young age, and designs unique to each family, result in patterns that show through the cross-cuts made in the rolls when they’re sliced. Flowers in the shape of ume blossoms and roses are common motifs, but the variety of designs is as endless as the number of families rolling the sushi.

Futomaki sushi is thicker than basic maki sushi, or sushi roll. While futomaki sushi is traditionally made for special occasions, people enjoy simpler maki sushi throughout the year. Just like futomaki suhi, maki sushi can be made with fresh, colorful fillings, such as tamago (sweetened omelet), carrots, gourd, mitsuba, shiitake mushrooms, pickled ginger, shiso leaves, cucumber, eel, shrimp and tuna. Whether or not the rolling technique results in a patterned design, the ingredients are balanced so that no one flavor overpowers the other.

Making Chiba Prefecture’s futomaki sushi is an art practiced over years, so preparing simpler maki sushi is a great way to get started. Try out our recipe for a basic maki sushi and as always, let us know about your travels to Chiba and your adventures in rolling sushi!

Product Inspirations – Micom Rice Cooker & Warmer (NS-LGC05)

We love one of our newest rice cookers, the Micom Rice Cooker & Warmer (NS-LGC05)!

This rice cooker is ideal for small families or couples, as it can cook as little as a half cup of rice or oats and up to three cups of rice. Whether you’re making an individual portion or enough for a small family, this compact rice cooker is versatile as well as stylish, with a clear coated stainless steel exterior that looks sleek and modern on any kitchen countertop.

The Micom Rice Cooker & Warmer comes equipped with a microcomputer that uses advanced fuzzy logic technology to make fine adjustments to cooking time and temperature, ensuring rice is cooked to perfection every time. It also comes with menu settings to make white rice, sushi rice, brown rice, long grain white rice and special menu settings for steel cut oatmeal and GABA brown rice. GABA, or gamma-aminobutyric acid, is said to help lower blood pressure and relieve stress. Using the GABA Brown Rice setting activates the GABA in the brown rice by soaking it for two hours at 104°F before cooking.

Hot and delicious steel cut oatmeal

Cooking in this rice cooker is stress-free. The nonstick inner pan comes with high-contrast water level lines that make it easy to see how much water to put into the pan for the desired amount of rice. The pan is easy to insert into the machine and rice is cooked evenly using the triple heaters on the bottom, sides and lid. The easy-to-read LCD control panel is used to select the menu setting, and once set, the rice cooker will automatically presoak, cook and steam the rice to perfection. With the clock and delay timer functions, you can set rice to cook for dinner before you leave in the morning or set oatmeal to be ready for breakfast before you go to bed! Once rice is cooked, the machine automatically switches to Keep Warm mode, and rice can be reheated to serving temperature using the Reheat function just before eating.

This model features a convenient detachable inner lid for easy cleaning and a fully-washable inner cooking pan. The retractable power cord and sturdy fold-down handle make this machine simple to store and easy to transport. It also has a removable steam vent cap which allows for high-temperature cooking without messy overflows. Accessories include a nonstick rice spatula, spatula holder and a measuring cup.

Buttered Lobster Rice

With superior technology, design and performance, this Micom Rice Cooker & Warmer is great for your cooking needs. And to get you started, we wanted to share some of our favorite recipes that work beautifully in this rice cooker. Making the basics well is at the core of using this rice cooker, so why not first try making white rice, brown rice and steel cut oatmeal. When making white rice, make sure to rinse and wash the grains well prior to cooking and to use the right amount of water for the desired amount of rice. (We’ve even created a video that shows you how to properly wash rice!) Stir and loosen rice immediately after cooking, so that excess moisture is released and rice has a fluffy texture.

Once you’ve mastered these recipes, try making Takikomi Gohan, or Mixed Rice. This delicious recipe combines chicken, fried tofu, vegetables, mushrooms and seasonings with rice, all directly in the rice cooker. And if you’re in the mood for something richer, try Buttered Lobster Rice, where delicately seasoned rice is topped with rich, buttery lobster and a spritz of lemon.

No matter what you make with this rice cooker, it’s sure to turn out beautifully. Check out our product video below for more details, and as always, let us know how you do in the comments below.