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Design Explained –
Micom Intelligence

Posted on

July 8, 2019

by

Zojirushi America Corporation

“Inspirations from everyday life” is at the core of our business. And for the large majority of Japanese, cooking rice is at the center of their daily activities, a task that involves sourcing, washing, soaking, cooking, steaming, fluffing and serving short-grained, perfectly cooked Japanese rice.

We’ve created an amazing line up of rice cookers to help with this everyday task, and this month in our Design Explained series, we talk about the benefits of our Micom rice cookers.

First of all, what is a rice cooker? A rice cooker is an electric machine that automates parts of the process for cooking rice. Traditionally, rice has been cooked in a pot, with water, over a flame. With a rice cooker, the steps that convert the hard rice kernel into a fluffy, edible staple is automated. Conventional rice cookers, which are the most basic type of rice cookers, simply boil rice, managing turning off when there is no water left in the pot. Our Micom rice cookers, however, automate soaking, cooking and steaming. Our Micom rice cooker that include induction heating and a combination of induction heating and pressure apply additional technologies to prepare perfect rice.

But what really is Micom and how does it work?

Micom is an abbreviation of “microcomputer”, meaning that a microcomputer is built into the rice cooker to control the rice cooking process.

The microcomputer, in this instance, works to automate as much of the cooking process as possible, so that only washing before and fluffing after are manual tasks. With a conventional rice cooker, the cook would have to manage washing the rice, the soaking time, monitor how it steams after boiling, and fluff prior to serving as well. In fact, there is a Japanese saying that explains the benefit of the microcomputer’s work:

“Hajime choro-choro Naka pa-ppa Akago naite mo Futa toruna!” meaning “At first it bubbles, and then it hisses. Even if the baby cries, don’t open the lid!” It’s so much easier to let the Micom rice cooker do the work, and better yet, do it on a timer, so that it’s done in one efficient shot.

Our Micom rice cookers also create ideal cooking environments for various types of rice and rice dishes. For example, many of our rice cookers have a setting for sushi rice, which the microcomputer knows to cook for a specific time and at a specific temperature so that it cooks to the required firmness. Some of our rice cookers also have a setting for GABA Brown Rice, which adjusts the soaking time and temperature to increase GABA (gamma-aminobutyric acid) in brown rice. And they have a setting for porridge, which ensures that the extra water needed to make the soupy rice doesn’t boil over.

Which Zojirushi rice cooker do you have? And have you made the two main staples of Japanese cuisine – White Rice and Brown Rice – following our recipes? Let us know in the comments below!


Posted

July 8, 2019

in

Design Explained

by

Zojirushi America Corporation

Tags:

designforsafety; safetyindesign, designinnovations, elegantproductdesign, engineereddesign, engineeringandtech, innovativedesign, productdesign, ricecookers, smartdesign, STEAM, usercentricdesign, userfocuseddesign, Zojirushi

Zojirushi America Corporation

Treasuring Everyday Life

Comments

11 responses to “Design Explained –
Micom Intelligence”

  1. Adric Norris Avatar
    Adric Norris
    July 9, 2019

    Speaking of rice cookers, I wish the Induction Heating Pressure Rice Cooker line (NP-NVC10/18) was available in a smaller, 3 cup version. I’d absolutely love to get one, but the currently-available models are simply too large for a small household IMO.

    In any event, I absolutely love Zojurishi’s quality and own a number of your products. Keep up the good work! 🙂

    Reply
    1. Zojirushi America Corporation Avatar
      Zojirushi America Corporation
      July 10, 2019

      Thank you Adric! We’ll pass along your request to R&D. Thank you for being a loyal customer!

      Reply
  2. Patricia Berry Avatar
    Patricia Berry
    June 22, 2021

    I have your 10 cup Umami model.I use Uncle Ben’s converted (par boiled) rice, and I don’t even bother to rinse it first. It makes perfect rice every time. I use it to make quinoa also using the quick cycle. Great machine! And clean up is a breeze!

    Reply
    1. Zojirushi America Corporation Avatar
      Zojirushi America Corporation
      June 24, 2021

      Hi Patricia! We are so happy to hear that you are enjoying your rice cooker! Please note that parboiled rice usually gets overcooked and mushy in our rice cookers. If you have any questions or need any help, please let us know.

      Reply
    2. A. Bear Avatar
      A. Bear
      August 29, 2022

      You should never have to wash rice. Any good rice comes pre-washed.

      Reply
      1. carl Avatar
        carl
        October 19, 2022

        That simply is not true.

        Reply
      2. Vico Avatar
        Vico
        January 12, 2023

        The most american comment here

        Reply
        1. Bud Brown Avatar
          Bud Brown
          October 6, 2024

          Not American, but Filipino.

          Reply
  3. Walter Haas Avatar
    Walter Haas
    August 13, 2023

    I thought a rice cooker was supposed to stop when the temperature rises above boiling point? My last two Zojirushi’s were awful for cooking brown rice. No matter how much rice or water I used the timer was always 83 minutes, as if my quantities don’t matter. I’ve never had good rice in these.

    Reply
    1. Zojirushi America Corporation Avatar
      Zojirushi America Corporation
      August 14, 2023

      Good morning, a micom rice cooker is preprogrammed so it won’t automatically shut off like a conventional rice cooker. The timer for brown rice might be 83 minutes by default but will adjust a few minutes towards the end. Please reach out to us if you continue to have undesirable results and we can troubleshoot with you!

      Reply
    2. Buddy Avatar
      Buddy
      October 6, 2024

      I have no problems whatsoever making brown rice and GABA Rice. Just measure and press the button. Try watching some YT videos, you are doing something wrong. Millions of people around the world make brown rice in a zoji w/o any problems.

      Reply

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