Hoka Hoka: The Sound of Perfectly Steamy Japanese White Rice

Posted on September 25, 2023 by Zojirushi America Corporation

In Japan, the sound of perfectly cooked white rice is known as “hoka hoka.” This onomatopoeia perfectly captures the gentle popping and bubbling of the rice grains as they cook, a sure sign that they are cooked to perfection.

Hoka hoka is a sound that we at Zojirushi love to hear. White rice is a staple food in Japan, and it’s essential to many traditional dishes. For rice to be considered perfectly cooked, it must be fluffy and tender, with each grain separate and distinct.

There are many different ways to cook white rice, but the most important thing is to use the right type of rice. Japanese rice is short-grain rice that is high in starch. This starch helps to create the fluffy texture that is characteristic of perfectly cooked Japanese rice. If you want to learn about different types of rice or see what rice looks like when it’s over or under-cooked, visit our Rice Guide here.

Making White Rice

Ready to make some white rice now? Here are some tips for perfectly and deliciously cooked Japanese white rice in your Zojirushi rice cooker:

Use the correct type of rice. Japanese rice is short-grain rice that is high in starch. This starch helps to create the fluffy texture that is characteristic of perfectly cooked Japanese rice.
Rinse the rice thoroughly with cold water. This will remove any excess starch that can usually makes it clump, become yellow, and brown the bottom. It’s important to rinse the rice until the water runs clear.
Use the correct amount of water. The amount of water you use will depend on the type of rice you are using and the size of your rice cooker. Zojirushi rice cookers come with a measuring cup and a water level guide inside the cooking pan, so it’s easy to get the right amount of water.
Don’t open the lid while the rice is cooking. This will release steam and can make the rice tough.
Fluff the rice with the rice spatula after it’s cooked. This will release steam trapped in the rice and will separate the grains and make the rice light and fluffy.

Hoka hoka is not only the sound of perfectly cooked white rice, it’s also a metaphor for the joy of eating a delicious Japanese meal. When you hear the sound of hoka hoka, you know that you are about to enjoy a taste of Japan!

At Zojirushi, we believe that everyone should be able to experience the joy of perfectly cooked Japanese white rice. Have you heard hoka hoka when making rice before? Share your thoughts, comments, and questions with us on Twitter,

Elevate Your Rice with Zojirushi’s Induction Heater (IH) Rice Cookers!

Posted on September 15, 2023 by Zojirushi America Corporation

Are you tired of cooking rice on the stovetop? Do you wish you could enjoy perfectly cooked rice every time you cook rice? If so, you need a Zojirushi Induction Heater (IH) rice cooker! Induction heating is a more efficient way to cook rice than traditional heating methods, which means that your rice will cook more evenly, produce fluffier rice, and will improve the deliciousness of your rice. If you haven’t met our IH rice cookers before, let us introduce you.

What is Induction Heater (IH) Technology?

IH technology utilizes electromagnetic energy, which uses the cooking pan as a conductor, generating heat instantly. Unlike traditional rice cookers that rely on conventional heating elements or a heating plate, the electromagnetic waves of the IH rice cooker generate quick and even heat within the inner cooking pan. This enables rapid and efficient heating, cooking the rice from all angles and eliminating any potential for unevenly cooked grains.

The Zojirushi IH Rice Cooker Lineup

Zojirushi offers a diverse range of IH rice cooker models, each designed to cater to your unique needs and preferences. Take a look at them below:

Zojirushi NP-NWC10/18

The Pressure Induction Heating Rice Cooker & Warmer uses pressurized cooking and AI (Artificial Intelligence) to cook perfect rice. Platinum infused nonstick inner cooking pan helps the rice cook sweeter. Pressure cooking helps turn beta starch into alpha starch for softer and easier to digest rice. Includes convenient settings like Jasmine, Congee, and Steel Cut Oatmeal settings.

Zojirushi NW-JEC10/18

Made in Japan with precision, the Pressure Induction Heating Rice Cooker & Warmer combines automatic pressure, artificial intelligence, premium convection, superior IH technology, and an iron coated platinum infused nonstick inner cooking pan to create perfect rice. Its exclusive “My Rice (49 ways)” setting will ensure that it cooks perfect rice tailored to your tastes, all while looking sleek and elegant. it will surely become a permanent fixture in your kitchen.

Zojirushi NW-QAC10/18

This Japan-made Induction Heating Rice Cooker & Warmer uses superior Induction Heating (IH) technology to generate high heat and makes fine heat adjustments, which result in fluffier and more aromatic rice. The sleek and elegant flat-top design with an integrated control panel brings your kitchen to the next level.

Zojirushi NP-HCC10/18

If you are looking for a classic and timeless stainless steel look combined with our advanced Induction Heating System, then this is the one for you. The Induction Heating System Rice Cooker & Warmer uses high-tech Induction Heating (IH) technology to heat the inner cooking pan. Because of this special heating method, the rice cooker is able to make precise temperature adjustments to cook exceptional rice.

Zojirushi NP-GBC05

The 3-cup capacity Induction Heating (IH) System Rice Cooker & Warmer is ideal for singles and smaller families. It cooks as little as 1/2-cup of rice and takes up minimal space. Superior IH technology efficiently prepares flawless rice every time, even with smaller portions.

A Closer Look: Features & Functions

Zojirushi IH rice cookers have a variety of other features that make them the perfect kitchen appliance for any home cook. These include:

Micro Computerized: The rice cookers are equipped with a microcomputer that controls the cooking process precisely, ensuring that your rice is cooked perfectly every time.
Multiple cooking functions: In addition to cooking white rice, these rice cookers can also cook brown rice, sushi rice, porridge, and a variety of other grains.
Keep warm function: The rice cooker will keep your rice warm for up to 24 hours, so you can enjoy fresh, hot rice whenever you want.
Easy to clean: The inner cooking pan is non-stick coated, making cleanup a breeze.

Investing in a Zojirushi rice cooker means investing in quality and durability. Crafted with precision and built to last, our IH rice cookers are engineered to stand the test of time, providing you with years of culinary excellence. Cooking rice will never be the same!

To learn more about Zojirushi rice cooker technology, read our rice cooker guide. And remember to share your comments and rice ideas with us on Twitter, Facebook, or Instagram! #Zojirushi #ZoFan

Pari Pari! Perfectly Crispy Senbei, Japan’s Gluten-Free Rice Crackers

Posted on May 22, 2023 by Zojirushi America Corporation

When it comes to Japanese snacks, there’s one crunchy treat that will always be a fan favorite: senbei crackers. These gluten-free crackers are made from rice, come in various flavors and textures, and have been a part of Japanese cuisine for centuries. So, what’s the history behind these addictive treats, and where can you find them?

History of Senbei

Senbei crackers are said to have been introduced to Japan by the Chinese during the Tang Dynasty, around 737 AD. Originally made from ingredients like potato and wheat, gluten-free rice senbei became popularized during the Edo period, where rice was steamed, pounded into a dough, and then baked or grilled. This is around the same time that senbei started being flavored with soy sauce, as a light and salty cracker you could enjoy any time of day.

Today, you can find them everywhere in Japan, from supermarkets to local street food stands. If you look hard enough, you can even find specialty senbei masters who will make you the delicious Japanee snack fresh from the grill!

Types of Senbei

One of the great things about senbei crackers is that there are so many different variations to try. Some, like zarame senbei, are sweet. Others, like kare senbei, are savory. Some are crispy and light, while others can be dense and chewy. There are even types of seafood senbei that are popular in Japan, incorporating ingredients like squid and fish as a popular bar snack. Whatever your taste preferences are, there’s a senbei out there for you.

Some of the most popular types of senbei include:

Shoyu senbei (soy sauce flavor)
Age senbei (fried senbei)
Atsuyaki senbei (thick senbei)
Kometsubu senbei (grains of rice senbei)
Nori senbei (seaweed senbei)
Nure senbei (wet senbei)
Usuyaki senbei (thin senbei)
Kuro Goma senbei (black sesame)
Togarashi senbei (spicy)
Zarame senbei (granulated sugar)

One of the most popular senbei you might recognize is the “arare” variety, made from glutinous rice. These small, bite-sized crackers come in various flavors, colors, and textures. They’re perfect for snacking on the go or adding to a lunchbox and are easy to find at any grocery store or Asian market.

Make Your Own Senbei

At Zojirushi, we make delicious Cheese Senbei with brown rice and parmesan cheese. It’s simple and easy to make; just pop it in the microwave!

In terms of taste, senbei crackers are hard to beat. These Japanese snacks are crunchy, satisfying, and packed with flavor. Have you tried senbei before? What’s your favorite type of senbei? Share your thoughts, comments, and questions with us on. Share your thoughts, comments, and questions with us on Twitter, Facebook, or Instagram! #Zojirushi #ZoFan

How Is Rice Grown? A Complete Guide

Posted on August 26, 2022 by Zojirushi America Corporation

The first step in how to grow rice is to prep the rice fields or rice paddy. Rice is planted anywhere between February and May, as it requires constant irrigation all season long. Unlike other crops, rice grows in heavy clay and silt loam soils because they can retain water. It’s widely grown throughout the tropical and subtropical regions of Asia and the southern United States.

To prepare the field, farmers will level the ground with GPS or laser-guided grading equipment, which helps the farmers conserve water. Then, fertilizer is added, and a few weeks later, the field will be ready for planting.

Planting

While the fields are irrigated with consistent levels of water, rice seeds will be soaked and planted into the fields. Sometimes, planes that are flying at up to 100 miles per hour will shoot out seeds into the fields, and other times, they will be planted by a grain drill.

Growing

Rice plants will quickly grow up to three feet within a few months of being planted. Farmers will continue to flood their fields to maintain water retention, and also punch holes into the fields for even and efficient watering. The key here is to conserve water while maintaining constant levels of irrigation to keep the rice plants fed and thriving. After a few months, you will be able to see the rice plants show grains on top of the plant, which means that they are maturing and will be ready for harvest.

Harvest, Milling, and Storage

Once the rice is mature, the water from the field is drained and the plants get harvested. The plants are then moved to drying facilities to reduce moisture content, so they are ready to be stored and milled.

Once dried, the hull is removed, which results in brown rice. Then, further removing of the bran layers, or “polishing,” leaves the inner grain, which is white rice. White rice is often enriched with vitamins to replace some of the nutrients lost during milling.

The Best Way to Prep Rice: Rice Cookers

Using a rice cooker is the best way to cook your rice. It’s easy, and most importantly, it will always be cooked perfectly every single time. At Zojirushi, we have dedicated ourselves to the art of perfect rice for many decades, and test thousands of pounds of rice every year! Learn more about our rice cookers by viewing our selection.

Isn’t it an amazing journey that rice takes to make it all the way to our tables? We are thinking we should cook a batch and enjoy it with greater appreciation. Don’t forget to share how you like to enjoy rice by using #zojirushi on Twitter, Facebook or Instagram! We would love to see all your tasty rice dishes.

A Guide to Different Types of Rice

Posted on June 27, 2022 by Zojirushi America Corporation

You might be familiar with white and brown rice, and perhaps even a few others, but did you know there are thousands of types of rice found around all corners of the world? From basmati, wild, long-grain, and short-grain rice, there are countless families of rice that you can explore to broaden your culinary horizons. Today, we’ll be looking at the main families of rice that you should know about, as well as the types of rice you can cook in our Zojirushi rice cookers. So, are you ready to become a rice expert? Then, let’s get to it!

Two Main Families of Rice

Though rice comes in many unique shapes, colors, and flavors, there are two main families of rice that you should familiarize yourself with: Indica and Japonica.

Indica is long-grained and aromatic rice that grows near the equator, so you’ll see them in countries like India, Indonesia, Southern China, and Africa. Japonica rice is short to medium-grained, which, unlike Indica, has little to no aromas. They also tend to stick together, whereas Indica grains will remain separated. You can find this type of rice in East Asia, like Japan, China, Korea, and Vietnam. Fun fact: Indica is more widely consumed than Japonica!

Here are some of the most popular rice varieties that we recommend you try if you haven’t already.

Popular Rice Varieties

Arborio Rice: This short to medium-grain rice from Italy has a high starch content. Arborio rice becomes firm yet creamy when cooked. They are often used for risottos and can be easily identified by their short and round grains.
Basmati Rice: This rice is known for its pandan leaf-like aromatics and soft and fluffy texture.
Black Rice: Commonly referred to as “forbidden rice,” this purple to black-hued rice boasts a wide range of health benefits and antioxidants. It has a mild nutty flavor and is harder to grow than other rice varieties.
GABA Rice: The brown rice version of sushi rice is “GABA,” which means that the rice has been germinated to increase its nutritional value. Look for this labeling on your rice if you are looking for this particular type of rice. Or if your Zojirushi rice cooker has the GABA brown rice setting you can use that instead of buying it!
Jasmine Rice: this rice is widely consumed in Thailand and is beautifully aromatic. It is slightly shorter and plumper than Basmati.
Sweet/Sticky/Glutinous Rice: Also known as “sticky rice,” sweet rice has a sweeter flavor because of its higher starch content. As the name suggests, it also becomes very sticky when cooked. You cannot cook sweet rice like regular white rice and must use less water and controlled temperatures to get it to its ideal texture.
Sushi Rice: polished short to medium-grain Japanese rice that is highly desired for its stickiness and fluffiness. It is almost always consumed as a white rice variety.
Wild Rice: Wild rice is long-grain rice native to North America and is almost always brown or black in color. It is high in nutritional value and has a distinctly earthy and smoky flavor when cooked.

How to Cook Rice in Your Zojirushi Rice Cooker

If you read this month’s Product of the Month blog, you’ll see that the Micom Rice Cooker & Warmer NS-TSC10A/18A can cook up to five different rice categories (white/sushi, mixed, quick, long grain white, and brown). Now that you understand the difference between Indica and Japonica rice, can you guess why these different types of rice cooking settings matter? Here are some Micom Rice Cooker & Warmer NS-TSC10A/18A settings explained:

Mixed – though this setting doesn’t specify a type of rice, it is useful for cooking Takikomi-Gohan, a popular menu item in Japan. These “mixed rice” one-pot meals are made by adding seasonal ingredients and rice into the rice cooker and pressing start.
Long grain white – this rice setting will make sure that your long grain white rice is always loose and fluffy. You can also add a few seasonings to level it up like this “Buttered Lobster Rice” recipe.
Brown rice – we tested tons and tons of brown rice to carefully fine tune the cooking flow for this setting to ensure that the brown rice is always perfectly cooked. Here are some great and easy recipes that you’ll want to try with your brown rice.

Let’s Cook Some Rice!

Do you want to learn more about how to cook different types of rice in your Zojirushi rice cooker? Take a look at our “Know Your Rice” guide. You can also find tips and tricks to cook perfect rice by visiting our “About Rice” page.

Did you learn anything about rice varieties today? Is there a new type of rice you’re looking forward to trying? Let us know on social media by tagging your photos on Twitter, Facebook, or Instagram! #Zojirushi #ZoFan