The Voices of Zojirushi – Saori!

We are enjoying a special treat this month as we get to know Saori, Zojirushi’s Recipe Tester & Developer. Her role at Zojirushi is as fun as it sounds! She develops and tests recipes under different conditions to make sure they turn out to be perfectly delicious when made in Zojirushi appliances. Too much water? Not enough electricity? The mix of ingredients not quite working? Saori takes all of the guesswork out of recipes so that when we make then, all we experience is “YUM!”

We caught up with Saori to talk about her creative inspirations and how they’ve influenced her as part of the Zojirushi team.

Tell us a bit about yourself. What types of foods do you love to eat?

I was born and raised in Nagoya, Japan. My favorite food from Nagoya is kishimen, which is a broad and flat noodle in a broth loaded with katsuobushi (bonito flakes), and ankake supa, which is thick spaghetti sautéed and topped with a thick, spicy, blended tomato sauce and other toppings like sausage, hard-boiled eggs, and bell peppers.


How did your love of food, especially Japanese food, lead you to Zojirushi?

Well, the ability to use my experience and love of cooking as my job was the first thing that drew me to the company, but the longer I stay, the more I realize that I enjoy the core qualities of this organization, patience and generosity, just like the elephant on our logo.

Our corporate philosophy is Creating a Quality of Life. How does your position or your job function create a better quality of life for our customers?

I help develop and test recipes that use ingredients that can be easily found in local markets, with kitchen tools available in any home, using Zojirushi products. Through these recipes, I hope our customers can find not only the joy of cooking, but also the joy of creativity, while thinking about their own ways to personalize recipes to their preference. Creativity, quality and true to its values… that’s what I feel we offer here. If it weren’t for these qualities, my job as a recipe tester would not be necessary.

When we develop recipes, we need to thoroughly test, and that often means every model!

Much of our product design focuses on safety, usability, practicality, quality, craftsmanship and stylishness. Do you have a favorite Zojirushi product that you believe embodies these qualities?

The Home Bakery Virtuoso® Breadmaker BB-PAC20, because while it makes bread-making easy for anybody, it also allows me to be creative and make my own, unique recipes. Some of my favorites are the Cheese ‘n’ Onion Bread and the Fava Bean Risotto. It was something else!

And if you could dream up your own next-generation Zojirushi product, what would it be?

My first choice would be an ice cream and soft serve maker. A unit that would fit in the freezer and mixes the ingredients to make ice cream and soft serve. My second choice is an indoor smoker. I would like to try making smoked salmon, smoked chicken or ham at home!


Saori’s ideas sound delicious to us, and we can’t wait to find out what new recipe she comes up with. Be sure to subscribe to Zojirushi 101, so you get the latest recipes from Saori, and stay tuned as we meet more of the Zojirushi team next month.


100 Years of Inspirations From Japanese Life

Zojirushi celebrates their 100th Birthday this year. Congratulations! Believe me, this is no small feat. Even though Japan is known for having many companies that are centuries old, if you compare U.S. companies that started in 1994, one in every four were already out of business by 2004—according to the Bureau of Labor Statistics.

I got to thinking—what was Japan like in 1918, when a manufacturer of hand blown glass liners started the beginnings of the company that would one day become Zojirushi? Check out these remarkable images by German-American photographer Arnold Genthe, who followed his passion for Japanese ukiyoe art and spent 6 months touring and shooting ordinary life in Kyoto, Shikoku and Hokkaido during the early 1900s. All of these images are preserved and stored today at the U.S. Library of Congress. Look at them carefully, and you’ll travel back into a different world—but was it so different?

Many of Genthe’s images show street merchants and shopping areas. Not that much has changed, has it? Today’s “shoten-gai” is pretty much the same, other than the buildings and the presence of rickshaws and pull carts. This street even had an overhead canopy–a lot like the ones you see today.

See the power lines? Electricity was first used in Japan in Tokyo in 1878, which wasn’t that far off from the rest of the civilized world. It was still unfamiliar and uncommon in those days. By the time the early 20th Century came, Japan was already an active member of the international community and very modernized. People began wearing western style clothing and started eating new foods, while cars, trains and electricity became part of everyday life.

Omigosh! This street definitely needs to be leveled off!

A lovely shot of homes nestled into the mountains. What struck me about this image is that many homes like this can still be seen if you visit the Japanese countryside. Thankfully, not everything changes with industrialization.

Weary travelers resting at a pitstop, while a rickshaw trots along. The rickshaw was a popular mode of transportation in Japan during the turn of the century, and it was a distinctly Japanese invention. By the late 1800s more than 40,000 rickshaws were carrying people around Tokyo, which was the “taxi” of the times. But it should also be noted that only the wealthy could afford them—a reminder of the widespread class system between the haves and have nots during those days. By the 1930s the rickshaw’s popularity started to decline when Japan’s car industry began to take off.

These young people look like they could afford to ride a rickshaw.

Enjoying a day at the beach. The sign separates “Women to the left, men to the right”. And look! Emojis!

Children are children no matter what. But note that the older girls were made to take care of their baby siblings at a very early age.

Arnold Genthe took these shots in 1908, keeping his camera hidden while he captured Japanese locals going about their daily lives. It’s a rare look into a past that we don’t often think about—it makes you think about what it means to be 100 years old, doesn’t it?


photo credits: “Rickshaw” taken from vintage photos & Tokyo Times
Arnold Genthe images from U.S. Library of Congress archives



An Acquired Taste of Japan – Kusaya!

The tradition of eating fermented fish spans cultures from Scandinavia to Europe to Asia. We know of famous examples like garum, from ancient Rome, where small local fish were salted and fermented until they almost liquified. And of the famous Swedish surströmming, where Baltic herring are caught in the spring time, lightly salted and fermented in barrels for months.

Japan’s rich food culture, which prizes fish in all of its varieties, is famous for kusaya, a fermented, dried fish that has a mild taste but a most-definitely acquired smell!

Kusaya is made from small flying fish or mackerel. When made using traditional methods, the freshly caught fish is descaled by hand and then flayed open. The bones, entrails and blood are removed, and the inside of the fish is scrubbed many times in fresh water to remove any remnants. The opened fish is then soaked in a salt brine called “kusaya-jiru” for about 24 hours, then dried in the open air and hot sun for up to two days, before it’s stored in jars. Kusaya is unique in that the brine used to begin the fermentation process is the key to preserving the fish. Every family that makes kusaya in a traditional fashion closely guards their brine recipe. The brines are made of water and small amounts of salt to begin with, then reused for each batch of fish, with some brines lasting as long as 100 years! The brine smells of decay, similar to feces, and an overgrowth of bacteria, lending kusaya the aroma that many who have not grown up with this dish find hard to tolerate.

Fermenting fish is a wonderful way to preserve it and to augment and release the umami in the flesh. The fermentation process for kusaya uses the microorganisms in the salt brine to release glutamates from the proteins, sugars and fats in the fish’s meat. These glutamates are the building blocks of umami, the fifth taste in Japanese food culture, and a building block of dashi. Many Japanese eat kusaya with sake or other alcoholic beverages, as it is high in protein and calcium and pairs well with sharper flavors.

Kusaya can be purchased almost anywhere in Japan, most generally in canned or packaged form. But if you’re lucky enough to visit a traditional kusaya maker, overrule the smell around you and try this delicacy!

And don’t forget to share your story with us!

Product Inspirations – Stainless Steel Food Jars (SW-EAE35/50 and SW-FCE75)

We are so excited to feature our Stainless Steel Food Jars (SW-EAE35/50 and SW-FCE75) this month!

They come packed with practical features and in fantastic new colors!

The food jars provide a convenient, versatile way to enjoy fresh foods on the go, wherever you are, especially when you need to take foods to a location where a refrigerator or microwave may not be readily available. They come in three different sizes, with the SW-EAE model available in 12 and 17 ounce capacities, and the SW-FCE model in a larger 25 ounce capacity.

Each food jar uses Zojirushi’s superior vacuum insulation technology, which keeps hot contents hot, or cold contents cold, for hours. By removing the air between the outer and inner layers of the stainless steel, heat is blocked from transferring through it, greatly minimizing the temperature change of your food or beverage. Dimples on the lid make it easier to grab and open the jar, and the tight-fitted lid with gasket seals to minimize leaks and maximize heat retention.

Like Zojirushi’s other vacuum insulated products, these food jars are made of durable and sanitary 18/8 stainless steel and BPA-free plastic. The interiors utilize an electro-polished SlickSteel® finish that resists corrosion and repels stains, and the large 2 ½ to 2 ¾ inch openings makes it easy to fill and clean, as well as allowing for eating directly out of the jar.

Both the SW-EAE and SW-FCE models come in gorgeous colors, including Stainless, Aqua Blue, Shiny Pink, Cream and Dark Brown.

Adventurous Couscous Medley

The range of foods that you can pack and store in these food jars is phenomenal. If you’re craving soups, then these food jars are ideal for keeping your soup hot. Try a classic Chicken Noodle Soup or a Rich and Creamy Irish Potato Soup for lunch one day. If you’re in the mood for breakfast, try Steel Cut Oatmeal To-Go in Your Food Jar or a savory Japanese style Thick and Hearty Veggie Porridge. And if you’d like a complete, filling meal, try our recipe for an Adventurous Couscous Medley. The coolest thing about these food jars is that you can even fill them with dessert and salad. Our Stacked Pasta Salad is amazing and our Red Cranberry Gelatin with Mixed Berries is the best!

There are so many uses for these food jars, and the various sizes make it perfect for individual portions and ones large enough to share. Try them out and tell us your favorite foods!

My Favorite February Days

It’s time again to review the wacky “Holidays” of the month and get silly. February has its fair share of holidays, but this month I’m going to do something different and direct you to my favorite Zojirushi recipes that everyone can make—to help celebrate these special days. There’s a recipe for everything my friend, and Zojirushi usually has one.

February 4th is National Stuffed Mushroom Day
I kind of get why this dish has its own special day. Versatile as an hors d’oeuvre and always appreciated as an appetizer, they can be filled with practically anything and can either be served right out of the oven or at room temperature or even out of the refrigerator. Try these Stuffed Potato Mushroom Skewers—juicy mushroom caps stuffed with classic parsley and mashed potatoes. Looks easy and looks delish!

February 6th is National Chopsticks Day
My favorite eating utensil! Sorry, but forks are a waste of time for most things to me—even salads. The only disadvantage is if you want to eat a steak, but you can pre-slice the meat before you serve it, right?

Practice makes perfect for handling your chopsticks. Anyone can pick up short grain Japanese rice because it’s sticky and clumpy. You could even scoop up a mouthful with your off-hand if you needed to. BUT try picking up the drier Chinese long grain kind, or for an even bigger challenge, try picking up a grain of rice at a time. To get to this level, you’ll need a sharp pair of excellent quality chopsticks and the hand-eye coordination of a surgeon. For practice, look up this Zojirushi recipe for Kurigohan. This is very easy to make with your rice cooker. Practice picking clumps of rice first, then graduate to single pieces of chestnuts, then focus on single grains last. Master this, and you are a hashi pro.

For more on chopsticks, read this.

February 9th is National Pizza Day
Alright! Who doesn’t love pizza? Now here’s a day where we have an excuse to eat one! Of course, on this day you can order one to go or visit the pizzeria on the corner, but you can also scratch-bake one if you have a breadmaker. And you can make it with whole grain wheat so that’s a bonus. Try the Whole Wheat Chicken Pizza from the Zojirushi website. Home made pizza dough—that’s the way to go!

February 14th is Valentine’s Day
Of course it is. Want to impress someone with a unique dessert? Try this interesting one that was developed for one of the Zojirushi Food Jars. It’s a fresh fruit jelly dessert that you can chill in the jar, and eat right out of it. I was thinking this is perfect for a day outdoors if the weather is mild enough— but if not, it’s transportable so you can bring it with you on movie date night at home. This looks good. Red Cranberry Gelatin with Mixed Berries

February 16th is Chinese New Year
This is the Year of the Dog and will mark the beginning of year 4716 on the Chinese Lunar Calendar. If you were born during this year, it is said that you possess the best traits of human nature. Dogs are a symbol of loyalty and honesty. Dog people are said to also be friendly, smart, straightforward and have a strong sense of responsibility.

How about some hot tea to celebrate? Oolong, a fragrant and mild Chinese tea, is loved by tea fans everywhere. This Silky Milky Oolong Tea recipe is a modern take on it—easy to make and so soothing on a cold night!

February 24th is National Tortilla Chip Day
Believe it or not, the familiar triangle shaped chip was born in Los Angeles, California, and not Mexico. In the 1940s Rebecca Webb Carranza decided to make use of the tortilla rejects from her tortilla manufacturing machine that she was using at her Mexican deli. The snacks became popular and the rest, as they say, is history. She received the Golden Tortilla award in 1994 for her contribution to the Mexican food industry.

So help celebrate National Tortilla Chip Day with a hot Cheese Fondue using your Zojirushi Electric Skillet—YUM! CHEESE! You can prepare lots of other ingredients to dip too, and make a party out of it.

There are crazy holidays for every day of the year—which on is your favorite?


Valentines Chocolates by Stewart Butterfield, Creative Commons license
All other images by Zojirushi