Product Inspirations – Stainless Mug (SM-TA36/48/60)

It’s all about customization with our new Stainless Mug (SM-TA36/48/60), the latest in our lineup of vacuum insulated stainless steel mugs and bottles.

We created this mug to be stylish and lightweight, weighing in at 7 ounces for the 12 oz. capacity, 8 ounces for the 16 oz. capacity and 9 ounces for the 20 oz. capacity. The mugs come in Black, White, Pink, Honey Gold, and Stainless, with gorgeous finishing and luster.

The mug comes in an ergonomic, slender shape with an easy-to-clean, double layer nonstick coated interior that enhances the mug’s durability and provides greater protection of the stainless steel against salt-containing beverages like sports drinks. It also features a 1 5/8 inch wide opening that makes it easy to fill and clean, and the rounded lip, made using a special manufacturing process, makes it comfortable to drink directly from the mug.

But the fun is in the lids!

Out of the box, the mug comes with a flip-open lid, and can be supplemented with a low-profile, screw-off lid (SM-S10N), sold separately, depending on your sipping preferences. The screw-off lid covers the rounded lip…simply remove it when you feel like drinking directly from the mug. When you don’t want the screw-off lid, use the flip-open one. You can even mix and match to create your favorite color combination!

The flip-open lid which comes standard with the mug uses a two-step release process. This process helps prevent excess condensation on the stopper from being flung off when the lid opens, and an air vent in the spout allows beverages to flow out smoothly, without gushing or overflowing. It’s great for using when you’re in a car or want to control the flow of liquid from the mug.

The flip-open lid also features an oblong-shaped safety lock, which prevents the lid from accidentally opening. It’s easy to know when the lock is engaged…just listen for the click. The lock makes it safe to carry in a purse, backpack or bag…no worries about the lid opening on its own and spilling your drink!

Both flip-open and screw-off lids are BPA free, cover the sipping area to maintain cleanliness, and can be easily disassembled for convenience and thorough cleaning.

As with other Zojirushi bottles and mugs, this mug is constructed with durable and high-quality 18/8 stainless steel, and uses Zojirushi’s superior vacuum insulation technology. By removing the air between the outer and inner layers of the stainless steel, heat is blocked from transferring through it, greatly minimizing the temperature change of your beverage. Your drink stays hot or cold for hours.

The Stainless Mug (SM-TA36/48/60) is so versatile that you can carry everything from water to Iced Black Tea to a lovely and warm Spiced Rooibos Tea. No matter what you drink from this bottle, it’s sure to be a great addition to your own lineup at home!

The Stainless Mug (SM-TA36/48/60) is so versatile that you can carry everything from water to Iced Black Tea to a lovely and warm Spiced Rooibos Tea. No matter what you drink from this bottle, it’s sure to be a great addition to your own lineup at home!

Find out more about this mug on our website and definitely check out our beautiful product video!

Design Explained – Our SlickSteel® Interiors and Nonstick Coatings

Which is better? Nonstick coated or not coated?

At Zojirushi, we know they’re both great!

This month we’re excited to share the design and engineering behind our nonstick and SlickSteel® bottle, mug, and food jar interiors. Both interiors are easy to clean. Both interiors have been proven durable. And both interiors are hygienic and repel stains. So why have two types of interior finishes?

Well, as usual, we believe in customer-centric design, and offer our products in both nonstick and SlickSteel® finishes to satisfy your requests.

As cleanability is important to our customers, many Zojirushi products are nonstick coated. Our nonstick coating is made using PTFE, or polytetrafluoroethylene, a polymer that is applied in a two-step process with a primer and a topcoat. It is nonreactive, inert, ultra-smooth, hydrophobic, and resistant to abrasions, corrosion, and heat. It’s ideal for use in containers that hold food or beverages, since it doesn’t stain or absorb odors. In Japan, our nonstick interior mugs are highly prized for their durability and cleanability, since they are primarily used for holding coffee and tea, which tend to leave odors and stains. Some of our newer bottles, such as the Stainless Mug SM-TA and Stainless Bottle SJ-JS, even utilize double-layer nonstick coating, to provide additional protection against salt-containing beverages such as sports drinks, as materials like salt will corrode stainless steel.

The SlickSteel® interior finish was introduced for our customers who prefer to avoid PTFE nonstick. We’ve electro-polished the interior, resulting in a surface that resists corrosion and repels stains without the use of nonstick coating. Electropolishing works using the principal of electrolysis, whereby the stainless steel is immersed in an ionized, electrolytic solution which is subjected to an electrical current. The reaction that results from the charged solution removes the microscopic peaks and fills the microscopic valleys in the stainless steel, creating an ultra-smooth surface made without any mechanical smoothing, grinding, or buffing.

Because eating out of Food Jars would require a utensil to be used, we use our SlickSteel® interior in all of them so that the nonstick coating is not scratched. Some of the other products with SlickSteel® interior are the Stainless Bottle SV-GWE50, our Stainless Mugs in models SM-JHE, SM-KHE, SM-SHE and our Travel Mug SM-YAE48 Both of our Stainless Tumblers in models SM-DA and SM-DD are SlickSteel® finished.

No matter what your preference is, both of our interior finishes showcase the same smart design and expert engineering you’ve come to expect from Zojirushi. Feel free to call our friendly customer service with any additional questions and of course, to help you select your next mug, bottle, or food jar!

The Voices of Zojirushi – Andrew!

It’s December and our final Voices of Zojirushi post. We hope you’ve enjoyed getting to know our employees this year and sharing in our centennial anniversary!

Andrew, one of our Sales Executives, shares his inspirations and hopes for Zojirushi as we go into the new year. Andrew was born in Japan and raised in the United States, enjoying both Japanese and American cultures, food and lifestyles. He began his career working in a Japanese restaurant, and through his exposure to Asian foods vendors, began to work in sales.

Andrew, you have such an interesting background. Tell us a bit about your career at Zojirushi.

I had always had an interest in sales. I wanted to sell products I had confidence in—and, now I do, because I work for Zojirushi, selling the finest quality small appliances in the industry. Zojirushi prides itself on bringing only the highest quality products to market. They also keep keen focus on what the consumer is looking for—for example, the new Stainless Mug (SM-TA36/48/60) has a smooth, rounded finish on the opening of the bottle so that it is more comfortable to drink out of and clean. It may be a small thing, but that’s the type of small detail that consumers really appreciate. I like being a part of that.

The Stainless Mug’s smooth and rounded bottle opening

Zojirushi has always cared about their customers, and our corporate slogan Inspirations from Everyday Life, reflects that. How do you see everyday inspirations in Zojirushi products?

Every new product we develop is inspired for everyday use. When a new rice cooker comes out there is always something new that was not on the previous model. For example, when the NS-LAC05 (3 cup capacity) was discontinued it was replaced by two models, the NS-LHC05 and the NS-LGC05. Although nearly identical in appearance and function, the NS-LHC05 and the NS-LGC05 have different settings, adapted to the different preferences of consumers. The NS-LHC05 has special porridge setting for making rice porridge and a jasmine rice setting geared towards some Asian consumers, while the NS-LGC05 has a steel cut oatmeal and long grain white rice setting created to capture the general market consumer. Paying attention to the needs of different types of customers is what keeps Zojirushi on top.

Our corporate philosophy is “Creating a Quality of Life for our customers. How do you believe your job at Zojirushi supports our customers?

We recently started a new project as a company, with a focus on incentive and corporate gifts, since a lot of companies like to give their employees or customers a gift with their company logo on it. Putting company logos on mugs and bottles is nothing new to the industry, but usually the bottles are cheap. Our product, on the other hand, is double or sometimes triple that dollar amount; but, with more customer awareness of the high quality of our brand, more inquiries are coming in—from small establishments like coffee shops, to big corporations like Google and Facebook. I am happy to see that more customers prefer quality over price.

The Gourmet Sizzler® Electric Griddle (EA-BDC10)

Since you sell so many products for Zojirushi, you must have your own favorite! What do you like cooking?

I have fond memories of visiting Japan every summer as a kid. I think that it was there I first tried monjayaki, a traditional Japanese meal or snack that is cooked on a hot plate. Since then I have missed eating monjayaki but I’ve been able to enjoy it again thanks to the use of our Gourmet Sizzler® Electric Griddle (EA-BDC10). And my wife made Paella using our griddle. She used fresh clams, shrimp and mussels, as well as chicken and sausage—it turned our great, and was very easy to make!

We’re grateful to Andrew for sharing his thoughts with us and wish you all a very happy holiday season!

The Voices of Zojirushi – Marilyn!

We hope you’re enjoying our Voices of Zojirushi series. We’ve enjoyed sharing perspectives from Jesse, Seitaro, Saori, Nao, Amy and Manny with you.

This month, we visit with Marilyn, our North American Marketing Manager. She works closely with the Vice President of Marketing on everything from product research and development to campaigns and promotions to advertising and public relations.

Marilyn’s unique background–born in Los Angeles, moved to Tokyo when she was eight years old, and returned to Southern California as an adult–gives us such interesting insight into her career at Zojirushi.

Marilyn, start off by telling us what inspired you to work at Zojirushi?

As with most Japanese Americans, I grew up using Zojirushi products and was familiar with their reputation, so it was a no-brainer for me. What keeps me at Zojirushi though, is knowing that the products I help develop bring joy and convenience to others. I love it when new people I meet can’t wait to tell me how much they love their Zojirushi products!

Marilyn’s Tuff Mug has been through the ringer, but still works like a  champ

That’s got to be the best feeling. Since you help to develop and market Zojirushi products, how do you believe our corporate philosophy of Creating a Quality of Life influences you?

When developing products or creating marketing materials, I think of our customers a lot. How would this product benefit our customers? How can I make this product better, so it’s easier to use, easier to clean, or more useful? What would our customers like to read in our newsletters or on our website? By thinking of these Hows, Whats and Whys, I hope to make the lives of everybody who interact with us and our products in any way, better.

For example, as a manufacturer of household appliances, safety is one of the most important qualities at Zojirushi. How can we design the cord so the unit isn’t pulled off the counter accidentally? What can we do to prevent burns? How can we make it child-proof? What happens when someone struggles to open a lid or cook something better? These are the questions asked every day at Zojirushi and implemented into our products.

Since you’re so close to the products, tell us about your favorite product and one you’d like to see created in the future?

My favorite Zojirushi product is the Tuff Mug I’ve been using since I started working for Zojirushi in 2002. It’s scratched, beat-up and dented, but still works amazingly well. Newer mugs have better design features like a disassembling lid and are much lighter, but there’s something about this mug that I just can’t get rid of it (including the lipstick stain on the lid because the lid doesn’t disassemble)!

And as someone working in product R&D, I have lots of great ideas under my sleeve, but I wouldn’t mind taking a step backwards and having a glass-lined vacuum bottle in our lineup. I remember a day in elementary school when I dropped my glass-lined vacuum bottle and it shattered, spilling barley tea all over the place, but glass is so much easier to clean and keep sanitary.

Marilyn enjoys cooking takoyaki with friends who join her in turning batter into balls

We do love our Zojirushi bottles! We know barley tea was your drink of choice in elementary school, but what can you tell us about your favorite dish now, especially one that’s made using a Zojirushi appliance?

Takoyaki. Growing up in Tokyo, I would’ve never thought of making takoyaki at home (it’s more of a Western Japan thing), but it’s so fun to make when we have guests over. I also enjoy using the griddle to make French toast and hash browns on Sundays.

Thank you, Marilyn, for sharing your thoughts with us today. Any last thoughts?

If there’s one thing about Zojirushi I would say, it’s this: Dedication. The dedication each employee has for this brand always amazes me. Everybody works hard to make the best product they can think of, help customers as much as possible, or try to provide the best Zojirushi experience for every single customer. It keeps us fresh and inspired!

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We hope you enjoyed meeting Marilyn, and stay tuned for our next voice, next month!

Product Inspirations – Stainless Bottle (SJ-JS10)

Our large 1-liter capacity Stainless Bottle (SJ-JS10) is here, just in time for spring!

This new bottle is lightweight, compact and strapless, maximizing capacity while minimizing the space it takes up your bag. The twist-off lid functions as a standalone cup and lets you drink hot or cold liquids like you would in a teacup or mug, and conveniently allows you to let your beverage cool or warm to the temperature of your preference. The inner surface of the bottle utilizes an innovative double nonstick coating to enhance durability and provides greater protection of the stainless steel against salt-containing beverages like sports drinks.

Along with these unique features, this Stainless Bottle is made with high-quality, durable 18/8 stainless steel, and utilizes Zojirushi’s superior vacuum insulation technology. The air between the outer and inner layers of the stainless steel is removed so the heat is blocked from transferring through it, greatly minimizing the temperature change of your beverage.

This bottle is smart under the lid, too! It features an advanced stopper with a spout that is opened by a one-touch button, making pouring simple and mess-free. And pressing the close tab seals the spout. The extra-wide mouth accommodates full-sized ice cubes, which makes filling the bottle easy. The stopper and spout, as well as the other areas that come into contact with your beverage, are BPA-free. And as with all Zojirushi products, this bottle can easily be washed with warm water and mild dish detergent.

The Stainless Bottle (SJ-JS10) comes in two finishes, a classic Stainless and a bold Red with a fun camping print.

So, with a 1-liter bottle such as this, which favorite drinks would you carry around? We have so many to choose from! We always love a perfectly brewed cup of Hot Green Sencha Tea and classic British Tea. For a cold treat, we love this Shaka Plantation Tea which blends black tea and pineapple. And you can’t go wrong with Simply Iced Coffee!

No matter what you drink–water or tea or coffee–we know you’ll love carrying this stylish, versatile bottle wherever you go!