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Throwback to Innovation: Meet Zojirushi’s First Micom Rice Cooker!

Posted on

May 23, 2024

by

Zojirushi America Corporation

Happy May, Zo Fans!

Floral patter vintage rice cooker at a museum with a colorful background

Are you ready to see back in time to discover the origins of one of Zojirushi’s iconic products? The Micom Rice Cooker transformed the way people cook rice around the world, and remains as one of our most beloved and popular products to date. Without it, we wouldn’t have any of our higher-end IH and Pressure IH rice cookers, as well!
But before we delve into the details, let’s rewind the clock and start where the innovation all began.

Innovating for Over 100 Years

More than a century ago in 1918, Zojirushi introduced the groundbreaking glass-lined vacuum bottle. This innovative creation, leveraging vacuum insulation technology drastically changed home convenience, laying the foundation for our enduring commitment to “Creating a Quality of Life.” From that passion, Zojirushi continued introducing a range of products designed to simplify and enrich daily living. 

Fast forward to the late 1970s and early 1980s, an era marked by unprecedented technological advancement developed in Japan. Known as the “microcomputer boom,” it led way to accessible appliances with capabilities like never before. From phones to washing machines, Japan saw a changing landscape of life with new technology making lives more convenient. 

This boom started competitions from many companies over the best way to cook the best rice. As a result, it was during this period that Zojirushi released its first Micom Rice Cooker. This would, in turn, be a significant step in the realm of rice cooking for generations to come.

Meet the Original Micom Rice Cooker

Profile view of floral vintage rice cooker with a colorful background in a museum

Zojirushi Micom Rice Cookers & Warmers made their debut in 1983, with the release of a product called Waza Irazu (NMT model). This Micom Rice Cooker fused traditional Japanese culinary techniques with cutting-edge microchip technology that automated much of the cooking process, allowing only washing before and fluffing after as manual tasks. 

Unlike its predecessors, which relied on traditional timers, the Micom technology offered precise control over cooking parameters, ensuring consistently flawless results with every batch of rice. Last but not least, the microchip allowed users to alter the rice-cooking procedure for different types of rice and other rice based dishes, including white rice, okayu (rice porridge), brown rice, and okowa (sweet rice).

Understanding Micom Technology

Micom is simply short for “microcomputer.” The microcomputer within our Micom rice cookers creates ideal cooking environments for various types of rice and rice dishes found in everyday homes. It essentially transformed your rice cooker into a smart appliance, capable of creating optimal cooking conditions for various types of rice and rice dishes. 

It replicated the beloved, precise heating method of a traditional Kamado stove, with a new level of control. By adjusting cooking time, temperature, and other parameters, it ensures the perfect batch of grains every time. Micom works tirelessly to manage soaking, cooking, and steaming behind the scenes to orchestrate the entire cooking process seamlessly. 

There’s a Japanese saying that captures the essence of Micom’s role in everyday life. Taken from the Kamado stove that the Japanese loved, the saying goes: “Hajime choro-choro/ Naka pa-ppa/ Akago naite mo/ Futa toruna!” which translates to “At first it bubbles, and then it hisses. Even if baby cries, don’t open the lid!” This passion for rice cooking laid the foundation for research that now translates into our products today.

Continuing the Legacy

We have always crafted our offerings, from high-end IH and Pressure IH rice cookers to internet-connected home appliances, with one overarching goal: to elevate the everyday experience. At Zojirushi, we remain steadfast in our commitment to craftsmanship, attention to detail, and high safety standards. Drawing upon our rich heritage and innovative technologies, we are excited to continue innovating new waves of products and services designed to inspire confidence and help everyone create treasured moments that they can share.

So, there you have it—the captivating tale of Zojirushi’s first Micom Rice Cooker! If you want to learn more about other Zojirushi throwback products, make sure to check out our Food & Culture blog. 

Do you have any stories of throwback Zojirushi products you want to share with us? We’d love to hear them! Tag us on Facebook and Instagram with hashtags #Zojirushi #ZoFan.


Posted

May 23, 2024

in

From The Vault

by

Zojirushi America Corporation

Tags:

micom, rice, ricecooker, throwback, Zojirushi

Zojirushi America Corporation

Treasuring Everyday Life

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