About Zojirushi America Corporation

Treasuring Everyday Life

Hoka Hoka: The Sound of Perfectly Steamy Japanese White Rice

Posted on September 25, 2023 by Zojirushi America Corporation

In Japan, the sound of perfectly cooked white rice is known as “hoka hoka.” This onomatopoeia perfectly captures the gentle popping and bubbling of the rice grains as they cook, a sure sign that they are cooked to perfection.

Hoka hoka is a sound that we at Zojirushi love to hear. White rice is a staple food in Japan, and it’s essential to many traditional dishes. For rice to be considered perfectly cooked, it must be fluffy and tender, with each grain separate and distinct.

There are many different ways to cook white rice, but the most important thing is to use the right type of rice. Japanese rice is short-grain rice that is high in starch. This starch helps to create the fluffy texture that is characteristic of perfectly cooked Japanese rice. If you want to learn about different types of rice or see what rice looks like when it’s over or under-cooked, visit our Rice Guide here.

Making White Rice

Ready to make some white rice now? Here are some tips for perfectly and deliciously cooked Japanese white rice in your Zojirushi rice cooker:

Use the correct type of rice. Japanese rice is short-grain rice that is high in starch. This starch helps to create the fluffy texture that is characteristic of perfectly cooked Japanese rice.
Rinse the rice thoroughly with cold water. This will remove any excess starch that can usually makes it clump, become yellow, and brown the bottom. It’s important to rinse the rice until the water runs clear.
Use the correct amount of water. The amount of water you use will depend on the type of rice you are using and the size of your rice cooker. Zojirushi rice cookers come with a measuring cup and a water level guide inside the cooking pan, so it’s easy to get the right amount of water.
Don’t open the lid while the rice is cooking. This will release steam and can make the rice tough.
Fluff the rice with the rice spatula after it’s cooked. This will release steam trapped in the rice and will separate the grains and make the rice light and fluffy.

Hoka hoka is not only the sound of perfectly cooked white rice, it’s also a metaphor for the joy of eating a delicious Japanese meal. When you hear the sound of hoka hoka, you know that you are about to enjoy a taste of Japan!

At Zojirushi, we believe that everyone should be able to experience the joy of perfectly cooked Japanese white rice. Have you heard hoka hoka when making rice before? Share your thoughts, comments, and questions with us on Twitter,

Elevate Your Rice with Zojirushi’s Induction Heater (IH) Rice Cookers!

Posted on September 15, 2023 by Zojirushi America Corporation

Are you tired of cooking rice on the stovetop? Do you wish you could enjoy perfectly cooked rice every time you cook rice? If so, you need a Zojirushi Induction Heater (IH) rice cooker! Induction heating is a more efficient way to cook rice than traditional heating methods, which means that your rice will cook more evenly, produce fluffier rice, and will improve the deliciousness of your rice. If you haven’t met our IH rice cookers before, let us introduce you.

What is Induction Heater (IH) Technology?

IH technology utilizes electromagnetic energy, which uses the cooking pan as a conductor, generating heat instantly. Unlike traditional rice cookers that rely on conventional heating elements or a heating plate, the electromagnetic waves of the IH rice cooker generate quick and even heat within the inner cooking pan. This enables rapid and efficient heating, cooking the rice from all angles and eliminating any potential for unevenly cooked grains.

The Zojirushi IH Rice Cooker Lineup

Zojirushi offers a diverse range of IH rice cooker models, each designed to cater to your unique needs and preferences. Take a look at them below:

Zojirushi NP-NWC10/18

The Pressure Induction Heating Rice Cooker & Warmer uses pressurized cooking and AI (Artificial Intelligence) to cook perfect rice. Platinum infused nonstick inner cooking pan helps the rice cook sweeter. Pressure cooking helps turn beta starch into alpha starch for softer and easier to digest rice. Includes convenient settings like Jasmine, Congee, and Steel Cut Oatmeal settings.

Zojirushi NW-JEC10/18

Made in Japan with precision, the Pressure Induction Heating Rice Cooker & Warmer combines automatic pressure, artificial intelligence, premium convection, superior IH technology, and an iron coated platinum infused nonstick inner cooking pan to create perfect rice. Its exclusive “My Rice (49 ways)” setting will ensure that it cooks perfect rice tailored to your tastes, all while looking sleek and elegant. it will surely become a permanent fixture in your kitchen.

Zojirushi NW-QAC10/18

This Japan-made Induction Heating Rice Cooker & Warmer uses superior Induction Heating (IH) technology to generate high heat and makes fine heat adjustments, which result in fluffier and more aromatic rice. The sleek and elegant flat-top design with an integrated control panel brings your kitchen to the next level.

Zojirushi NP-HCC10/18

If you are looking for a classic and timeless stainless steel look combined with our advanced Induction Heating System, then this is the one for you. The Induction Heating System Rice Cooker & Warmer uses high-tech Induction Heating (IH) technology to heat the inner cooking pan. Because of this special heating method, the rice cooker is able to make precise temperature adjustments to cook exceptional rice.

Zojirushi NP-GBC05

The 3-cup capacity Induction Heating (IH) System Rice Cooker & Warmer is ideal for singles and smaller families. It cooks as little as 1/2-cup of rice and takes up minimal space. Superior IH technology efficiently prepares flawless rice every time, even with smaller portions.

A Closer Look: Features & Functions

Zojirushi IH rice cookers have a variety of other features that make them the perfect kitchen appliance for any home cook. These include:

Micro Computerized: The rice cookers are equipped with a microcomputer that controls the cooking process precisely, ensuring that your rice is cooked perfectly every time.
Multiple cooking functions: In addition to cooking white rice, these rice cookers can also cook brown rice, sushi rice, porridge, and a variety of other grains.
Keep warm function: The rice cooker will keep your rice warm for up to 24 hours, so you can enjoy fresh, hot rice whenever you want.
Easy to clean: The inner cooking pan is non-stick coated, making cleanup a breeze.

Investing in a Zojirushi rice cooker means investing in quality and durability. Crafted with precision and built to last, our IH rice cookers are engineered to stand the test of time, providing you with years of culinary excellence. Cooking rice will never be the same!

To learn more about Zojirushi rice cooker technology, read our rice cooker guide. And remember to share your comments and rice ideas with us on Twitter, Facebook, or Instagram! #Zojirushi #ZoFan

Explore the Delightful World of Puru Puru: Kanten (Agar Agar) in Japanese Desserts

Posted on August 25, 2023 by Zojirushi America Corporation

Hey, Zo fans! Have you ever had a dessert that not only tastes amazing but also has a playful wobble that brings a smile to your face? That’s where “puru puru” comes into play! It’s the perfect way to describe the delightful texture of kanten, which is a vegan ingredient derived from seaweed. Specifically made from red algae, and also known as agar-agar, kanten is a versatile and flavorless ingredient that adds a gelatinous magic to Japanese sweets, giving them their distinct puru puru charm.

From the exquisite wagashi served during traditional tea ceremonies to the classic sweet jelly called yokan, kanten is the secret star ingredient that adds that extra bit of fun to Japan’s most delightful desserts. Join us as we embark on a tantalizing journey into the realm of Japanese desserts and kanten today!

History & Etymology of Kanten

The term “kanten” traces its roots back to Japan’s Edo period (1603-1868). Derived from the Malay word “agar-agar,” meaning “jelly” or “vegetable gelatin,” kanten found its way into the Japanese lexicon centuries ago. Kanten became popular during the Edo period as a substitute for gelatin, which was costly and scarce at the time. Japanese confectioners embraced the unique texture and gelling properties of kanten, incorporating it into various traditional sweets.

Over time, kanten gained prominence as a versatile ingredient, lending its signature wobble and firm-yet-yielding texture to wagashi, yokan, anmitsu, and other beloved Japanese desserts.

Where to Find Kanten

Today, kanten is readily available in many forms, including powdered, flakes, and solid bars. You can find it in well-stocked Asian grocery stores, specialty food stores, or even online retailers. Its increasing popularity and versatility have made it more accessible for home cooks and culinary enthusiasts eager to explore the world of Japanese desserts.

Does Kanten Have Any Nutritional Value?

Apart from its culinary appeal, kanten offers some nutritional benefits. Being derived from seaweed, it is a source of dietary fiber and contains no fat or cholesterol and is naturally vegan and gluten-free. Kanten is also low in calories, making it an attractive choice for those seeking lighter dessert options. Additionally, it is rich in minerals such as calcium and iron, contributing to a well-rounded nutritional profile.

Kanten: The Perfect Ingredient For Vegan and Gluten-Free Desserts

Chefs and home cooks have embraced kanten as a vegan and gluten-free alternative, making it a game-changer for those with dietary restrictions. With kanten, you can enjoy the magic of puru puru in vegan and gluten-free desserts. Think refreshing fruit-filled kanten jellies with juicy chunks of seasonal goodness or dreamy plant-based panna cottas infused with flavors like matcha, coconut, or floral essences. The possibilities are endless!

So, why not dive into the world of kanten and indulge in the delightful textures and flavors it brings to your sweet creations? Have you made Japanese desserts with kanten before? Share your thoughts, comments, and questions with us on Twitter, Facebook, or Instagram! #Zojirushi #ZoFan

The Art of Bento: Delicious On-the-Go Meals with Zojirushi Lunch Jars

Posted on August 14, 2023 by Zojirushi America Corporation

Hey, Zo Fans!

Picture this: delectable meals, fresh and flavorful, no matter where your day takes you. Whether you’re packing lunch for work or school, Zojirushi’s vacuum-insulated lunch jars are the perfect way to keep your food fresh and delicious all day. In today’s blog, we’ll give you a closer look at our entire lineup of lunch jars, so you can choose the perfect one to fit your lifestyle.

Meet the Lunch Jars

Our lunch jars are designed with advanced vacuum insulation technology to ensure your food stays hot or cold for hours. Crafted with a durable 18/8 stainless steel inner jar, these bento lunch jars offer superior durability and reliability while tight-fitting gasket seals in freshness. Get to know each of our lunch jars and the unique features that make them stand out:

Classic Stainless Lunch Jar SL-XE20

Enjoy generous meal portions with the spacious main container and two side containers.
Conveniently reheat your food with microwave-safe containers (except the lids).
It also includes chopsticks, a chopsticks holder, and a convenient carry strap for easy transport!

Mr. Bento® Stainless Lunch Jar SL-JBE14

Indulge in multi-course meals with the main bowl, soup bowl, and two side bowls.
Stay organized and complete with the included carrying bag and forked spoon, creating a comprehensive on-the-go meal solution.
Choose from four available colors: Plum (-VZ), Blueberry (-AZ), Carbon Black (-BZ), Stainless (-XA).

Ms. Bento® Stainless Lunch Jar SL-MEE07

Embrace portion control and versatility with the soup bowl and two side bowls
Keep your different food items separate with the practical partition in the side bowl.

Travel confidently and enjoy your meal anywhere with the included tote that is large enough to accommodate a small drink and snacks.

Ms. Bento® Stainless Lunch Jar SL-NCE09

Experience simplicity and portability with a compact design, perfect for single-serve meals or snacks.
The large, washable carrying tote bag can also fit a beverage and snacks
Includes forked spoon with cover.

Classic Bento® Stainless Lunch Jar SL-GRE18

Take a complete meal with you with the help of the Classic Bento®. Not only does it include a pair of chopsticks with a protective cover but it also comes with a forked spoon.
The convenient carry strap and protective cover makes taking it with you a cinch.
3 microwaveable inner bowls, which also includes a bowl specially designed for soups.

Now that you’ve gotten to know our lunch jars, what do you plan on making for lunch?

Bento Recipes

Here are some school and work lunch ideas you can prepare for your Zojirushi bento sets, mix and match them as you like!

Soups
- Rich and Creamy Irish Potato Soup
- Spicy Ginger Carrot Soup

Noodles & Pasta
- Shiitake Mushroom and Tofu Noodle Soup
- Stacked Pasta Salad

Mains
- Creative Curry Quinoa
- Peppery Mapo Tofu

Not only will Zojirushi lunch jars keep it fresh and delicious all day long, but they’re also a great way to reduce your environmental impact by reducing the amount of waste produced from single-use plastic containers. If you’re looking for a healthy, convenient, and environmentally friendly way to pack your lunch, a Zojirushi lunch jar is the perfect solution. What will you be putting in your lunch jar? Share your comments and lunch ideas for work or school with us on Twitter, Facebook, or Instagram! #ZojirushiUSA #ZoFan

Tempura: A Crispy Japanese Delicacy with a Rich History

Posted on July 25, 2023 by Zojirushi America Corporation

Known for its irresistible flavors and addictive crunch, tempura is a celebrated Japanese dish that holds a special place in the hearts of local and global food lovers alike. Whether you’re enjoying tempura on a rice bowl, with noodles, or just by itself, this crispy, flavorful, and utterly delightful dish is perfect for any time of day and any time of year! Are you ready to learn more about the history of tempura? Let’s dive in!

**What is Tempura?**

Tempura is a popular Japanese dish consisting of lightly battered and deep-fried seafood, vegetables, or even sweets. The hallmark of tempura lies in its delicate, golden-brown crust that encases the ingredients, giving them a satisfying crunch with each bite. The batter used in tempura is typically made from a simple mixture of flour, water, and sometimes egg.

Tempura is traditionally served with a light dipping sauce called “tentsuyu,” made from a blend of dashi (a Japanese stock), soy sauce, and mirin (a sweet rice wine). In addition, tempura is often accompanied by grated daikon radish and a sprinkle of freshly grated ginger, providing a refreshing and tangy element to the dish.

**History of Tempura and Etymology**

The word “tempura” itself has an interesting etymology. It is believed to have been derived from the Portuguese term “temporas,” which refers to a fasting period in the Catholic tradition. When Portuguese missionaries arrived in Japan during the 16th century, they introduced the concept of frying food, and the term “tempura” was adopted to describe this cooking method. The onomatopoeic phrase “saku saku” is often used to describe the crisp texture of tempura when bitten into. The next time you enjoy deliciously crispy tempura, you can say, “saku saku!”

**Popular Types of Tempura:**

Tempura offers a diverse array of ingredients, each boasting its own distinct flavor and texture. Some of the most popular types of tempura include:

Ebi (Shrimp tempura): A classic and beloved choice, shrimp tempura showcases succulent, tender shrimp coated in a crispy batter.
Kakiage: A delightful combination of various vegetables, such as onions, carrots, and green peppers, finely julienned and mixed together before being deep-fried into a flavorful medley.
Nasu (Eggplant): With its creamy texture and subtle sweetness, eggplant tempura adds a unique twist to the tempura experience.
Kabocha (Japanese Pumpkin): The natural sweetness of kabocha shines through in tempura form, providing a delightful contrast to the crispy exterior.
Anago (Sea Eel): Delicate and tender, anago tempura offers a melt-in-your-mouth experience that is sure to satisfy seafood lovers.

How to Make Tempura with Zojirushi

Are you ready to make tempura for yourself now? Try our assorted Tempura recipe, which incorporates shrimp tempura, green bean tempura, mushroom tempura, and carrot tempura.

Whether you’re savoring it in a traditional Japanese restaurant or trying your hand at making it in your own kitchen, tempura offers a delightful experience that highlights the beauty of simplicity and expert frying techniques. Tell us, how do you like to enjoy tempura? Share your thoughts, comments, and questions with us on Twitter, Facebook, or Instagram! #Zojirushi #ZoFan